Event & Field Marketing Manager – East / Central

Cresta

9d • $110,000 - $150,000 • Remote

About The Position

Cresta is seeking an Event & Field Marketing Manager to join its Revenue Marketing team and own strategy, execution, and performance across a high-volume portfolio of field marketing programs. Programs include industry events, executive dinners, regional programs, roadshows, customer experiences, and partner activations. Field marketing is treated as a pipeline channel, so the role partners closely with Sales to decide where to invest, which accounts and audiences to target, and how programs contribute to pipeline creation and acceleration.

The manager typically owns 8–10 or more programs per quarter, taking each from initial strategy through execution, Sales follow-up, measurement, and optimization. The role supports the East region and is remote. Cresta strongly prefers candidates based on the U.S. East Coast, but will consider candidates in the Central U.S. who can support Eastern time zones and regional travel. Approximately 20–30% travel is required, with heavier travel during peak event seasons.

Requirements

• 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience.
• Experience owning field programs end-to-end, from strategy through execution and measurement.
• Comfort managing 8–10 or more concurrent programs per quarter in a fast-moving environment.
• Strong understanding of pipeline, revenue attribution, conversion, and event ROI.
• Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up.
• Experience managing program budgets, vendors, contracts, and competing priorities.
• Strong communication skills and ability to work effectively across Sales, Marketing, executives, agencies, and external partners.
• Currently based in the Eastern or Central U.S.; East Coast candidates are strongly preferred.
• Willing and able to travel approximately 20–30%.

Nice To Haves

• Experience in a high-growth B2B SaaS or startup environment.
• Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology.
• Experience supporting enterprise or strategic Sales teams.
• Experience with ABM/account-based field marketing programs.
• Previous Sales/SDR experience or a strong understanding of enterprise Sales processes.
• Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly.

Responsibilities

• Build and execute field marketing programs aligned with regional Sales priorities, target accounts, and pipeline goals.
• Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and turn results into clear recommendations.
• Partner with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration.
• Manage 8–10 or more programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events.
• Manage programs end-to-end, including strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.
• Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward programs with the strongest business impact.
• Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts.
• Develop new ideas and formats that differentiate Cresta and create meaningful experiences for customers and prospects.
• Develop processes and workflows that allow the field marketing motion to scale as Cresta grows.
• Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement.

Benefits

• Medical, dental, and vision plans designed to fit employees’ and their families’ needs.
• Flexible vacation time.
• Paid parental leave.
• Monthly gym and phone allowance.
• Work-from-home office stipend.
• Lunches and dinners for in-office employees via Grubhub.
• Equity and a comprehensive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed