Senior Manager, Field & Event Marketing

Zafran Security

4d

About The Position

Zafran is hiring a Senior Manager, Field and Event Marketing to lead field marketing strategy and event programs across multiple territories. The role aligns event investment with pipeline and revenue targets, owns the event portfolio across virtual and in-person experiences, and establishes planning, execution, measurement, and reporting frameworks for the broader team. The Senior Manager partners with sales, marketing, and executive leadership to prioritize programs, manages budgets and performance targets across regions, oversees vendor and agency relationships, and mentors field marketers and coordinators. The role also reports portfolio performance and recommendations to executive leadership and champions company-wide field marketing best practices. The position requires being based in the time zone of the territory and traveling 30–40% as needed for regional events.

Requirements

• 10+ years of B2B event and field marketing experience across in-person and virtual programs, including managing a portfolio across multiple territories or regions.
• Track record of partnering with sales leadership to shape territory strategy and accelerate pipeline creation.
• Experience managing or mentoring other marketers and building team capability.
• Data-driven approach and deep experience analyzing event performance and building measurement frameworks with CRM and marketing automation tools.
• Strong ownership and accountability for results across a multi-region field marketing program.
• Ability to manage a large portfolio of programs, vendors, and stakeholders in a fast-paced, high-growth environment.
• Excellent executive communication skills, including distilling performance data into insights and recommendations for senior leadership.
• Based in the time zone of the territory.
• Willingness to travel 30–40% as required to support regional events.

Nice To Haves

• Experience marketing to technical or security audiences.

Responsibilities

• Set field marketing strategy across multiple territories, aligning event investment with pipeline and revenue targets and building planning and execution frameworks.
• Own the full event lifecycle at program and portfolio level, from strategy and planning through execution and post-event analysis, across virtual and in-person experiences.
• Partner with sales, marketing, and executive leadership to select, prioritize, and optimize the event portfolio.
• Own budgets and pipeline targets across multiple regions, using disciplined forecasting, tracking, and optimization to drive lead generation and revenue impact.
• Build and manage vendor and agency relationships at scale, negotiating contracts and setting standards for cost efficiency and execution quality.
• Mentor and guide field marketers and coordinators, improving execution and building team capability.
• Report portfolio performance to executive leadership and translate data into recommendations for future investment.
• Build measurement frameworks and reporting cadence to evaluate event ROI consistently, in partnership with analytics and operations.
• Champion field marketing best practices, execution standards, experience quality, and accountability company-wide.

Benefits

• Flexible PTO.
• Health insurance plans, including medical, dental, and vision.
• Monthly phone and internet stipend.
• 401k.
• Flexible spending account.
• Home office stipend when joining.
• Access to frontier AI models, including Claude.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed