Senior Event Marketing Manager

TimelyCare•Fort Worth, TX

2d•Remote

About The Position

TimelyCare is seeking a Senior Event Marketing Manager to design, build, and scale an event function that supports the buyer and customer journey across Higher Education and K-12 markets. This strategy-to-execution role sets the direction for how events drive pipeline and brand impact, then delivers the work with support from a coordinator and an outsourced operations and logistics agency. The manager reports directly to the VP of Revenue Marketing and collaborates with Sales, Customer Success, Product Marketing, Brand, and Marketing Operations. The role covers owned and third-party events for prospect and customer audiences, with an emphasis on developing a modern, AI-enabled event function and operating model. The position is remote and requires approximately 30–40% travel, with increased travel during peak event seasons. The salary range is $130,000–$140,000 per year, depending on education and experience, with eligibility for a discretionary bonus in addition to base pay. TimelyCare delivers connected virtual care for K-12 schools, districts, colleges, and universities. Its services include well-being and skill-building, emotional support, coaching, counseling, psychiatry, medical care, basic needs assistance, and crisis support. The company reports serving more than 800 campuses and learning communities and holds URAC accreditations in Telehealth and AI in Health Care.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
At least 7 years of B2B event marketing experience, including building or significantly scaling an event program from the ground up.
Track record of owning the full event lifecycle, including strategy, planning, onsite execution, and post-event measurement, across owned and third-party events.
Experience managing an agency or outsourced operations partner and multiple vendor relationships.
People management experience or demonstrated readiness to manage and develop a direct report.
Fluency with AI tools applied to marketing and event workflows, including content generation, research, targeting, and reporting.
Growth marketing mindset, with the ability to test, measure, and iterate.
Working knowledge of Salesforce, marketing automation or ABM platforms, and event technology.
Strong strategic, creative, execution, project management, and time management skills, including the ability to run multiple concurrent programs.
Collaborative communication skills and ability to build trust with Sales, Customer Success, Brand, Product Marketing, and executive stakeholders.
Comfort with ambiguity in a fast-moving, growth-stage environment.

Nice To Haves

Experience in higher education, K-12, or healthcare is strongly preferred.
Familiarity with platforms such as HubSpot or 6sense.
Familiarity with event technology such as Zuant or Goldcast, or similar platforms.

Responsibilities

Own the end-to-end event portfolio, experience, and execution model across Higher Education and K-12, including owned and third-party events for prospects and existing customers.
Build and maintain an annual event plan and calendar based on research into relevant associations, conferences, summits, and regional events.
Identify and secure speaking opportunities that position TimelyCare with institutional decision-makers.
Design, build, and scale the event function and its operating model.
Manage full event lifecycles, including goals, audience and account targeting, logistics, promotion, onsite experience, staffing, programming, reporting, lead handoff, and nurture.
Partner with speakers and content developers to align sessions, booth content, and collateral with current messaging and product positioning.
Work with Sales and Customer Success to prepare and enable teams for personalized pre- and post-event outreach, including account-based plays tied to target-account attendance.
Redesign event workflows using AI for content production, attendee and account targeting, and post-event reporting; apply testing, iteration, and funnel-focused measurement.
Manage a Coordinator and an outsourced agency responsible for event operations and logistics.
Manage vendor relationships, negotiate scope, and hold partners accountable to budgets and timelines.
Own and manage the events budget, prioritizing investments for pipeline and brand impact.
Partner with Brand to deliver consistent brand experiences at events.
Partner with Product Marketing on messaging, positioning, and competitive differentiation across event touchpoints.
Partner with Marketing Operations on lead capture, routing, attribution, and reporting infrastructure.
Report event performance and ROI to marketing and sales leadership, and recommend what to scale, fix, or cut.