Senior Manager, Field & Event Marketing

Zafran Security

About The Position

Zafran is seeking a Senior Manager, Field & Event Marketing to set field marketing strategy across multiple territories and oversee a portfolio of virtual and in-person events. The role aligns event investment with pipeline and revenue targets, builds planning and execution frameworks, and partners with sales, marketing, and executive leadership to select and optimize programs. The position owns regional budgets and pipeline targets, vendor and agency relationships, performance measurement, and executive reporting. It also provides mentorship and guidance to field marketers and coordinators and establishes company-wide standards for event execution, experience quality, and accountability. The role is based in the time zone of its territory and requires 30–40% travel to support regional events. Zafran’s mission is to stop the exploitation of vulnerabilities everywhere. The company describes its approach as de-risking critical vulnerabilities across hybrid environments and using agentic capabilities alongside existing security tools to mitigate and remediate vulnerabilities likely to be exploited. Zafran is backed by Sequoia Capital and Cyberstarts and is scaling to serve security-focused organizations.

Requirements

10+ years of B2B event and field marketing experience across in-person and virtual programs, including managing a portfolio across multiple territories or regions.
Track record of partnering with sales leadership to shape territory strategy and accelerate pipeline creation.
Experience managing or mentoring other marketers and building team capability.
Data-driven approach, with deep experience analyzing event performance and building measurement frameworks using CRM and marketing automation tools.
Strong ownership mindset and accountability for results across a multi-region field marketing program.
Ability to manage a large portfolio of programs, vendors, and stakeholders in a fast-paced, high-growth environment.
Excellent executive communication skills, including distilling performance data into insights and recommendations for senior leadership.
Based in the time zone of the territory.
Willingness to travel 30–40% as required to support regional events.

Nice To Haves

Experience marketing to technical or security audiences.

Responsibilities

Set field marketing strategy across multiple territories, aligning event investment with pipeline and revenue targets and building planning and execution frameworks.
Own the event lifecycle at program and portfolio level, from strategy and planning through execution and post-event analysis, across virtual and in-person experiences.
Partner with sales, marketing, and executive leadership to select, prioritize, and optimize the event portfolio.
Own budgets and pipeline targets across multiple regions, driving lead generation and revenue impact through forecasting, tracking, and optimization.
Build and manage vendor and agency relationships, negotiate contracts, and set standards for cost efficiency and execution quality.
Mentor and guide field marketers and coordinators, improving execution and building team capability.
Report portfolio performance to executive leadership and translate data into recommendations for future investment.
Build measurement frameworks and reporting cadence to evaluate event ROI consistently with analytics and operations.
Champion field marketing best practices and establish standards for execution, experience quality, and accountability company-wide.