Senior Event Marketing Manager

Cyclomedia Technology • Middleton, WI

1d

About The Position

Cyclomedia is seeking a proactive, strategic, and highly organized Senior Event Marketing Manager to own its high-impact US event marketing program and serve as the global discipline owner for event marketing. Reporting directly to the US Regional Marketing Manager, this person will manage a significant event budget, optimize regional return on investment, and help shift the organization from tactical event execution to holistic campaign management. The role also drives process improvements, defines standards, and raises event capabilities across European and global regions.

The manager will oversee the US event portfolio and budget, streamline the event calendar, and manage full-funnel campaigns spanning pre- and post-event communications. They will lead major US events, align and activate Sales teams, manage event logistics, and ensure rigorous follow-up and closed-loop reporting. Globally, they will advise regional teams, develop scalable self-serve toolkits for Sales, and modernize event practices to improve audience engagement and brand impact.

Success means a focused US event calendar tied to pipeline growth, major events operating as seamless multichannel campaigns, global Sales teams able to execute regional events using standardized kits, and every event concluding with clear reporting, qualified leads, and measurable ROI. Cyclomedia is a market leader in geospatial data and street-level imagery, using technology, data, and AI-powered analytics to help organizations understand the world around them.

Requirements

• 5–7+ years of experience in event marketing, field marketing, or a related B2B marketing role, with a proven track record of strategic event management.
• Experience independently managing large-scale event budgets and driving high-ROI strategies.
• Demonstrated ability to own full-funnel event campaigns, connecting physical event logistics with digital pre- and post-event communications.
• Strategic mindset and confidence auditing existing processes, challenging the business when necessary, and aligning events with lead-generation and pipeline goals.
• Strong project management skills and ability to orchestrate large-scale events involving multiple internal stakeholders.
• Experience enabling and aligning with B2B Sales teams; experience creating scalable processes or toolkits for field teams is desirable.
• Strong attention to detail, follow-through, and financial awareness.
• Ability and willingness to travel 10% of the year to attend and support large trade shows.

Nice To Haves

• Experience creating scalable processes or toolkits for B2B field Sales teams.

Responsibilities

• Own the US event portfolio and budget, evaluating and optimizing the event calendar toward a smaller, targeted portfolio focused on measurable ROI.
• Manage the full event campaign lifecycle, including pre- and post-event communications across multiple channels, to drive invitations, pre-booked meetings, and pipeline.
• Serve as the primary program owner for major US events and keep stakeholders informed, engaged, and organized throughout planning.
• Activate, guide, and incentivize the US Sales team before and during events to help achieve KPI targets.
• Define event goals, manage lead follow-up, track pipeline impact, close the loop on event performance, and make data-driven recommendations for future budget allocation.
• Manage the logistical lifecycle of US events, including vendor relationships, venue coordination, booth logistics, and onsite execution.
• Serve as the global event marketing expert and discipline owner, advising regional teams and sharing best practices.
• Develop scalable, self-serve attendance and representation kits that enable global Sales teams to participate autonomously in local and regional events.
• Improve how event objectives are defined and modernize global event organization to capture attention and maximize brand impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed