Senior Manager, Event Marketing Operations
About The Position
TheGuarantors is seeking a highly organized, systems-minded Senior Manager, Event Marketing Operations to scale the day-to-day operations of its Event Marketing function. Reporting to the VP of Event Marketing, this individual contributor will translate event strategy into clear project plans, maintain operational systems, and provide leadership with visibility into timelines, budgets, capacity, and performance. The role works closely with Event Coordinators who manage event execution and partners with the VP of Event Marketing on strategy, approvals, quality standards, and prioritization. The position owns and improves operating systems, event reporting, budget tracking, and portfolio management. It coordinates work across concurrent events, establishes processes and documentation, maintains accurate data and benchmarks, and proactively identifies risks, dependencies, capacity constraints, and opportunities to improve efficiency. The role also partners with coordinators, vendors, Sales, Marketing, Finance, and other stakeholders to turn approved event concepts into executable plans and maintain a premium event experience.
Requirements
- At least 4 years of experience in event marketing, field marketing, marketing operations, event operations, sales operations, or a related discipline.
- Strong project and portfolio management experience across multiple concurrent programs.
- HubSpot administrator or elevated-permission experience.
- Experience with Asana, Monday, or a comparable project management tool.
- Strong understanding of event budgeting, spend tracking, and reconciliation.
- Experience building or maintaining reporting dashboards and performance frameworks.
- Ability to analyze historical results and turn them into useful benchmarks and recommendations.
- Excellent written and verbal communication skills, particularly with executive stakeholders.
- Strong judgment about when to solve independently and when to escalate.
- Demonstrated ability to build processes that other team members can consistently follow.
- High attention to detail while keeping broader business objectives in view.
Nice To Haves
- Experience with Hapily, Splashthat, Reachdesk, foundational LLMs such as ChatGPT or Claude, or similar tools.
- Experience supporting premium, high-touch, or brand-forward events.
Responsibilities
- Own and continuously improve the operating systems used to manage the Event Marketing portfolio.
- Translate approved event strategies into project plans, timelines, milestones, dependencies, and workstreams.
- Maintain visibility into upcoming events, deadlines, team capacity, and project health.
- Establish processes and documentation for how work moves through the Event Marketing team.
- Ensure event intake and project management systems are structured, current, and consistently used.
- Identify opportunities to make workflows more efficient, scalable, and easier to operate.
- Own the Event Marketing reporting framework and ensure event performance data is consistently captured.
- Partner with team members to maintain clean, accurate event information in HubSpot and other team systems.
- Maintain historical benchmarks for comparable events and use past performance to inform future program targets.
- Ensure post-event reporting is completed consistently and accurately.
- Own the process for tracking Event Marketing budgets and spend across the portfolio.
- Keep projected and actual event costs current and accurate, and review event-level spend for discrepancies or gaps.
- Give the VP of Event Marketing visibility into budget pacing, upcoming commitments, and areas of risk.
- Partner with event owners to ensure accurate financial information for their programs.
- Conduct ROI analysis to determine rates of return across event skews and own payback period analysis to identify when ROI-relevant metrics mature.
- Coordinate concurrent events and initiatives, organizing work according to priorities set by the VP of Event Marketing.
- Identify capacity constraints, dependencies, and competing deadlines early and surface them for prioritization.
- Proactively communicate project progress and immediately escalate risks related to budgets, timelines, attendee experience, vendor performance, or event quality.
- When raising issues, provide available context, potential solutions, and a recommendation whenever possible.
- Partner with coordinators and external vendors to turn approved concepts into executable plans.
- Help maintain TheGuarantors' premium standard across event touchpoints and elevate logistical decisions that may affect event experience or quality.
- Ensure Sales and other internal partners have clear processes, tools, and information to participate successfully in Event Marketing programs.
- Maintain accessible event information so team members can find answers independently.
- Partner cross-functionally with Sales, Marketing, Finance, and other stakeholders to keep event programs moving effectively.
Benefits
- Opportunities to make an impact within a fast-growing company.
- Medical, dental, and vision insurance beginning day one.
- Health savings account with employer contribution.
- Flexible spending accounts for healthcare, dependent care, and commuting.
- 401(k).
- Generous paid time off and paid holidays.
- In-office lunch perk.
- Flexible working hours.
- Paid parental leave.
- Company-sponsored short- and long-term disability.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
