Manager, Event Marketing

EagleView•Remote US, UNAVAILABLE

19h•Remote

About The Position

The Manager, Event Marketing in Government Marketing leads Eagleview’s event marketing strategy and execution across trade shows, customer events, user conferences, booth activations, and offsite experiences. The role ensures events strengthen the brand, create meaningful customer engagement, and contribute to sales pipeline and business growth. Reporting to the Director of Marketing, this manager owns the event portfolio from strategy and budgeting through execution, measurement, and optimization. The role manages Events Marketing team members and contractors and collaborates with Sales, Marketing, Product, Customer Success, Partnerships, and external vendors to deliver high-quality, business-focused event experiences. This is a full-time, remote role with a salary range of $77,000–$97,000 and bonus eligibility.

Requirements

Bachelor’s degree in marketing, Communications, Hospitality, Business, or a related field, or equivalent experience.
5+ years of experience in B2B event marketing, event management, field marketing, experiential marketing, or a related role; trade show experience is required.
Proven ability to lead complex events from planning through execution and post-event analysis, including large-scale events and executive roundtables.
Strong budget management skills, including forecasting, vendor negotiation, expense tracking, and ROI analysis.
Ability to connect event programs to sales pipeline, brand objectives, and broader marketing goals.
Excellent project management, communication, and organizational skills, strong attention to detail, and ability to manage competing priorities, deadlines, and budgets.
Ability to collaborate and build relationships, lead cross-functional teams, manage or mentor event staff, and work independently when needed.
Creative, results-focused approach and comfort working in a fast-paced environment with geographically distributed teams.
Proficiency in Microsoft Office and ability to learn new tools and processes quickly.
Willingness to travel for key events.

Nice To Haves

CMP or CTSM certification.

Responsibilities

Develop Eagleview’s annual event strategy and calendar, aligning investments with business priorities, audiences, sales goals, and brand objectives.
Assess trade shows, customer events, conferences, sponsorships, and offsites for audience fit, business impact, and cost.
Create engaging event experiences and partner with Sales and Marketing on goals, target accounts, messaging, meetings, and follow-up.
Lead planning and execution for major trade shows, customer events, conferences, booth activations, and offsites.
Oversee logistics, including venues, vendors, contracts, travel, production, registration, staffing, onsite operations, and contingency plans.
Direct Events Marketing team members and contractors, ensuring clear priorities and consistent, on-brand experiences.
Travel as needed to oversee key events.
Own event budgets, forecasting, tracking, reconciliation, and investment recommendations.
Manage vendor relationships and negotiate contracts, ensuring quality, timelines, and costs meet expectations.
Maintain project plans, timelines, run-of-show documents, staffing plans, and stakeholder communications.
Identify opportunities to improve processes, scale programs, and maximize the impact of event investments.
Set event KPIs with Sales and Marketing, including engagement, meetings, leads, pipeline, revenue, and ROI.
Deliver clear post-event reports and recommendations that connect event performance to business outcomes.
Use performance insights to refine event strategy, improve future experiences, and optimize budget allocation.
Perform other duties as assigned.