Field & Event Marketing Manager

Burro•Philadelphia, PA

19h•$101,500 - $121,500•Hybrid

About The Position

Burro is seeking a high-energy, results-driven Field & Event Marketing Manager to lead their event strategy and regional field programs. This role involves end-to-end execution of trade shows, user conferences, executive dinners, partner events, and virtual webinars. The position sits at the intersection of Marketing and Sales, partnering with Revenue teams to generate qualified pipeline, accelerate opportunities, and build brand awareness. The ideal candidate will be a creative experience creator, master project manager, and data-driven marketer focused on connecting event activities to revenue outcomes.

Requirements

3–5+ years of experience in event marketing, field marketing, or demand generation, specifically within a B2B SaaS or technology environment.
Hands-on experience with CRM systems (Salesforce, HubSpot), marketing automation (Marketo, HubSpot, Pardot), and event tech (Cvent, Splash, Zoom Events, badge scanning apps).
Outstanding organizational and multi-tasking skills with the ability to manage multiple tight deadlines and complex logistics seamlessly.
Demonstrated success working cross-functionally with B2B direct sales and business development teams.
Analytical mindset comfortable measuring, calculating, and presenting event ROI to executive leadership.
Ability and willingness to travel up to 30%–40% to execute events on-site.

Responsibilities

Own the annual field and event marketing calendar, selecting key industry conferences, trade shows, regional roadshows, and hosted micro-events (ie. HQ/Test Farm customer and dealer visits) that align with company growth targets.
Manage end-to-end logistics for all events, including contract negotiations, booth selection, booth buildouts, shipping/freight, audio/visual setup, and staffing schedules.
Design and execute high-converting digital events, including webinars, virtual roundtables, and online product showcases.
Partner closely with Sales, Account Executives, and SDRs to drive pre-event appointment setting and maximize on-site booth meetings.
Create field-ready marketing kits, including product one-pagers, case studies, slide decks, and promotional give-aways/swag.
Build integrated pre- and post-event lead nurturing campaigns in collaboration with the Demand Generation team (landing pages, promotional emails, social posts).
Manage the lead capture process at events (via badge scanners or apps), ensuring clean data integration into our CRM (Hubspot).
Track, analyze, and report on event performance, focusing on key metrics like Cost Per Lead (CPL), pipeline influenced, SQL generation, and overall event ROI.
Conduct post-event debriefs with key sales and marketing stakeholders to evaluate event viability and recommend future investments.
Own and manage the field and event marketing budget, maintaining accurate forecasting and reconciling costs.
Build and manage relationships with external vendors, contractors, exhibit houses, and venue managers to negotiate favorable terms and optimize costs.