Senior Event Marketing Manager

Cyclomedia Technology • Middleton, WI

1d

About The Position

Cyclomedia is seeking a proactive, strategic, and highly organized Senior Event Marketing Manager to own its high-impact US event marketing program. Reporting to the US Regional Marketing Manager, this role manages a significant event budget and is accountable for maximizing regional event ROI. The role also serves as Cyclomedia’s global event marketing discipline owner and Center of Excellence, driving process improvements, defining standards, and strengthening event capabilities across European and global regions.

The position leads the shift from tactical event execution to holistic campaign management. It owns the US event portfolio and full event campaign lifecycle, aligns event activity with Sales, and measures outcomes through lead follow-up, pipeline impact, and data-driven budget recommendations. Globally, it develops scalable practices and self-serve toolkits that enable Sales teams to represent Cyclomedia at local and regional events. The role requires travel of approximately 10% of the year to attend and support large tradeshows.

Requirements

• 5–7+ years of experience in event marketing, field marketing, or a related B2B marketing role, with a proven record of strategic event management.
• Experience independently managing large-scale event budgets and driving high-ROI strategies.
• Demonstrated ability to own full-funnel event campaigns, connecting physical event logistics with digital pre- and post-event communications.
• Strategic mindset and confidence auditing existing processes, challenging the business when necessary, and aligning activity with lead generation and pipeline goals.
• Strong project management skills and ability to coordinate large-scale events involving multiple internal stakeholders.
• Experience enabling and aligning with B2B Sales teams; experience creating scalable processes or field-team toolkits is preferred.
• Strong attention to detail, follow-through, and financial awareness.
• Ability and willingness to travel 10% of the year to attend and support large tradeshows.

Nice To Haves

• Experience creating scalable processes or toolkits for B2B Sales field teams.

Responsibilities

• Own and optimize the US event portfolio and budget, focusing on a slimmer, more targeted calendar and measurable ROI.
• Manage the full event campaign lifecycle, including pre- and post-event communications across multiple channels, to drive invitations, pre-booked meetings, and pipeline.
• Serve as the primary program owner for major US events and coordinate stakeholders throughout planning and execution.
• Activate and guide the US Sales team before and during events to support specific KPI targets.
• Define event goals, manage lead follow-up, track pipeline impact, report results, and recommend future budget allocation.
• Manage US event logistics, including vendor relationships, venue coordination, booth logistics, and onsite execution.
• Act as the global event marketing expert and discipline owner, advising regional teams and sharing best practices.
• Develop standard self-serve attendance and representation kits so global Sales teams can participate in local and regional events autonomously.
• Improve how Cyclomedia defines event objectives and organizes events globally to increase attention and brand impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed