Senior Event Marketing Manager

Procurement Sciences

1d•$110,000 - $150,000•Remote

About The Position

Procurement Sciences is seeking a Senior Event Marketing Manager to own and grow sponsored events, field events, and webinar programs. This hands-on individual contributor will shape event strategy, recommend investments, and lead execution from planning and promotion through follow-up and performance reporting. The role serves the government contracting community, including business development, capture, proposal, and executive leaders, and partners with Sales, BDRs, Product Marketing, RevOps, and the broader Marketing team to create experiences that build relationships and generate measurable pipeline. The position owns the event calendar, budget, and program performance. It includes evaluating sponsorships and event formats; managing trade shows, conferences, and industry sponsorships; creating company-hosted field programs; and delivering webinars. The manager coordinates event promotion and sales activation, supports target-account attendance and prebooked meetings, oversees lead handoffs and follow-up, and reports on program results to guide future investment. The role requires travel for events and occasional evening program support as the calendar requires. U.S. citizenship and the ability to pass a Federal Background Check and Identity Verification are required.

Requirements

At least 5 years of relevant B2B event or field marketing experience, including independent ownership of programs, budgets, and measurable business outcomes.
Hands-on experience executing sponsored conferences, company-hosted field events, and webinars.
A track record of converting event engagement into qualified meetings and pipeline, and explaining results and improvements.
Strong project management skills and attention to detail, including the ability to manage concurrent programs, vendors, deadlines, and shifting priorities.
Experience partnering with Sales and BDR teams on target-account selection, attendee recruitment, pre-event outreach, and post-event conversion.
Practical experience using Salesforce or a comparable CRM, marketing automation tools, and webinar platforms to manage campaigns and assess performance.
Sound judgment regarding audience fit, event quality, and budget tradeoffs, with clear communication skills and confidence working with speakers and senior leaders.
Ability to travel for events and support occasional evening programs as the calendar requires.
U.S. citizenship and ability to pass a Federal Background Check and Identity Verification.

Nice To Haves

Familiarity with the GovCon ecosystem, industry associations, and the needs of BD, capture, and proposal teams.
Experience in B2B SaaS or a growing technology company, including account-based field programs and partner marketing.
Experience with Salesforce and Marketo.

Responsibilities

Build and manage an integrated event calendar aligned with business priorities, target accounts, and pipeline goals.
Evaluate sponsorships and event formats, recommend investments, and adjust the event mix based on results.
Manage sponsored trade shows, conferences, and industry sponsorships end to end, including negotiations, booth planning, vendors, shipping, staffing, onsite execution, lead capture, and follow-up.
Develop and execute executive dinners, roundtables, workshops, regional events, and partner programs.
Work with Sales to select target accounts, create invite lists, drive attendance, and support meaningful prospect and customer conversations.
Own webinars from topic selection and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery.
Partner with Product Marketing and subject matter experts to provide relevant webinar content and clear next steps.
Coordinate event promotion across email, social, partners, and sales outreach.
Equip AEs and BDRs with event briefs, invitation messaging, meeting goals, and follow-up plans; drive target-account attendance and prebooked meetings.
Manage event budgets, vendor contracts, timelines, and spend reconciliation, and maintain repeatable processes for executing and scaling programs.
Coordinate timely lead handoffs and follow-up with Sales and BDRs.
Work with RevOps to maintain accurate campaign tracking, report results, and recommend improvements using attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency.
Travel to events and support occasional evening programs as required by the event calendar.