Field and Event Marketing Manager

GetWellNetwork, Inc.•Bethesda, MD

2d•$95,000 - $115,000•Remote

About The Position

As Field and Event Marketing Manager, you will run GW RhythmX’s event planning and execution processes and be accountable for the pipeline they create in collaboration with sales. You will manage the company’s presence at industry conferences, plan regional events and executive dinners with sales, and own the follow-up process that turns leads into opportunities. You will also partner with sales and the broader go-to-market team on other demand generation efforts. The role owns event planning, budgets, vendors, on-site execution, and post-event reporting, and works with sales leaders and account executives on territory-based programs. You will build target account lists, drive attendance and meetings with health system executives, manage lead capture and handoff, and report on event ROI. You will also coordinate event messaging, materials, speakers, and briefings with product marketing, sales, and executives. This is a remote position reporting to the VP, Marketing, with travel of up to 30%.

Requirements

5+ years of B2B marketing experience, including hands-on ownership of events or field marketing programs.
Experience marketing to health systems or other enterprise buyers; healthcare technology experience is ideal.
A track record of tying events and field programs to pipeline.
Working knowledge of Salesforce and a marketing automation platform such as Pardot or HubSpot.
Experience managing event budgets, vendors, and contracts.
Ability to travel up to 30%.
Bachelor’s degree or equivalent experience.
Ability to protect sensitive information, including ePHI and PHI, and follow information security policies and applicable regulations.

Nice To Haves

Healthcare technology marketing experience.

Responsibilities

Own the event calendar end to end, including planning, budget, vendors, on-site execution, and post-event reporting.
Partner with sales leaders and account executives on regional events, executive dinners, and other programs in their territories.
Build target account lists with sales before each event and drive attendance and meetings with the right health system executives.
Own lead management for field and event programs, including capture, handoff to sales, follow-up, and conversion to pipeline.
Carry an event ROI target set jointly with sales and report on results and return on spend.
Support the sales team’s broader demand generation efforts, including targeted campaigns to priority accounts.
Work with product marketing, sales, and executives on messaging, materials, speakers, and briefings for each event.
Adhere to organizational information security policies and protect sensitive information, including ePHI and PHI, in accordance with organizational policy and applicable regulations.