Event & Field Marketing Specialist
About The Position
The Event & Field Marketing Specialist brings Ticketure’s event program to life across industry conferences, trade shows, hosted events, and virtual programs. The role translates marketing strategy into campaigns and experiences that support business results, partnering with sales to set event goals, generate meetings, create a polished on-site presence, follow up with prospects, and report on performance. The position reports directly to the Director, Marketing and Revenue Growth. The specialist executes the annual event calendar established by the Head of Marketing and manages event planning, logistics, budgets, campaigns, sales enablement, lead capture, and reporting. The role also supports hosted customer and prospect experiences, creates event content, improves event processes, and dedicates approximately 25 to 30 percent of time to broader marketing activities such as campaigns, content, and customer marketing programs. It is a fully remote position with required domestic and international travel of at least 25 percent of the year. Ticketure builds software for cultural organizations, including museums, zoos, aquariums, gardens, science centers, performing arts organizations, and other cultural attractions. Its platforms include mobile-first, API-first ticketing and a Salesforce-native CRM for performing arts organizations.
Requirements
- At least 3 years of B2B marketing experience, including at least 1 to 2 years supporting or managing events, trade shows, or field marketing.
- Experience executing event marketing campaigns, including email and social promotion and post-event follow-up, beyond event logistics.
- Experience working with sales teams to support event goals and lead generation.
- Demonstrated ability to manage multiple events and deadlines simultaneously with a high degree of organization.
- Familiarity with a CRM and marketing automation platform; HubSpot is preferred.
- Professional and polished on-site presence with prospects, clients, and partners.
- Willingness and ability to travel domestically and internationally for events, up to 25 percent of the time.
- Ability to handle last-minute changes and shifting priorities while maintaining momentum.
- Ability to work independently, follow through on commitments, and communicate proactively.
- Collaborative approach to working with sales and genuine interest in how events drive pipeline and revenue.
- Clear and professional written and verbal communication skills.
Nice To Haves
- Experience with cultural organizations, nonprofits, arts, or attractions.
- Familiarity with conferences in the cultural organization, nonprofit, arts, or attractions sectors.
- Experience in SaaS or ticketing technology.
- Familiarity with HubSpot is preferred.
Responsibilities
- Execute the annual event calendar set by the Head of Marketing, managing each event from planning through follow-up.
- Coordinate event logistics, including booth setup, shipping, registration, vendors, travel, and on-site materials.
- Manage event timelines, checklists, and budgets, and flag risks or issues early.
- Serve as a point of contact for event organizers, agencies, and vendors.
- Partner with sales to understand event goals, including target accounts, meetings booked, and pipeline generated.
- Help build pre-event target lists and coordinate outreach to book sales meetings.
- Prepare sales briefing materials, including target lists, event schedules, key messages, and follow-up guidance.
- Run post-event debriefs with sales and marketing to capture results and learnings.
- Build and launch pre-event, on-site, and post-event campaigns across email and social channels.
- Coordinate with design and product marketing on event creative, collateral, signage, and giveaways for the Ticketure and PatronManager brands.
- Support hosted customer dinners, networking events, speaking sessions, and webinars, including invitations, RSVPs, and attendee communications.
- Capture event content, including photos, video, and social posts, for use across marketing channels.
- Ensure event leads are accurately captured and promptly entered into the CRM with correct campaign attribution.
- Track event KPIs and prepare post-event reports on attendance, leads, meetings, and influenced pipeline.
- Maintain and improve event templates, checklists, and process documentation.
- Spend approximately 25 to 30 percent of time on general marketing activities, including campaign building, content, and customer marketing programs, based on team priorities.
- Collaborate with client success on client-facing events and community-building initiatives.
- Stay current on trends in museums, attractions, and performing arts, as well as B2B event marketing best practices.
- Perform other duties reasonably related to the role as directed by the employer.
Benefits
- Annual performance bonus based on individual performance and company success.
- Incentive equity.
- Home office stipend.
- 100% paid medical, dental, and vision benefits for the employee and legal dependents.
- Company-paid life insurance.
- Traditional and Roth 401(k) plans.
- Paid parental leave.
- Learning and development opportunities.
- Flexible scheduling.
- Generous paid time off and holiday schedule.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
