Event Marketing Specialist

Action Target Inc•Provo, UT

About The Position

The Event Marketing Specialist leads Action Target’s tradeshow and event program, managing creative concept and spatial design through logistics, execution, and post-event analysis. The role develops intentional, engaging experiences that strengthen the brand and connect with target audiences. Its primary focus is event planning, design, and execution, with additional support for graphic design initiatives such as marketing collateral, catalogs, and publications. The position combines spatial design, creativity, and project management to create compelling event experiences, coordinate vendors, execute events successfully, and use results to drive continuous improvement.

Requirements

Bachelor's degree in Graphic Design, Industrial Design, Interior Design, Marketing, or a related creative field, or comparable professional experience demonstrating the same capabilities.
Minimum 3–5 years of experience in event design, exhibit design, tradeshow production, or a related field with a strong design component.
Demonstrated experience managing event logistics, vendor relationships, and budgets across multiple concurrent events.
Portfolio showing spatial thinking, such as booth designs, event environments, 3D concepts, or experiential installations, alongside print collateral work.
Strong command of Adobe Creative Suite, including Illustrator, InDesign, and Photoshop, for collateral production, large-format graphics, and print-ready files.
Familiarity with large-format print specifications, materials, and production processes.
Proficiency in project management tools such as ClickUp, Asana, or similar tools to manage timelines, asset tracking, and team communication.
Experience with show service portals, event registration platforms, and logistics management tools.
Strong verbal and written communication skills, including translating creative concepts into clear briefs, vendor specifications, and internal presentations.
Collaborative, low-ego working style; ability to take direction, give constructive feedback, and align around a shared vision while retaining a creative perspective.
Ability to gather stakeholder and attendee feedback and apply it to future events.
Ability to manage time across multiple concurrent projects and prioritize work independently.
Ability to lift up to 75 lbs, stand for extended periods, work outdoors, and set up and move booth structures, product displays, canopies, and equipment as needed.

Nice To Haves

Proficiency in 3D modeling software such as SolidWorks, SketchUp, Blender, AutoCAD, or similar for booth and product visualization and vendor communication.
Genuine interest in or familiarity with the firearms, law enforcement, or range industry.

Responsibilities

Lead spatial and experiential design for tradeshow booths and event environments, including layout, flow, material selection, lighting, and messaging hierarchy.
Develop booth concepts, product displays, and event layouts as designs, models, and renderings for vendor briefs, internal approvals, and on-site build direction.
Translate brand strategy and audience insights into event environments tailored to audience segments.
Improve event concepts using post-show data, stakeholder feedback, and industry trends.
Collaborate with the Sr. Graphic Designer and Brand & Creative Specialist on booth graphics, large-format printing specifications, signage, and AV or interactive elements.
Manage the full event lifecycle, including research, venue evaluation, contract negotiation, vendors, logistics, shipping, travel coordination, registration, and on-site execution.
Maintain an annual event calendar and flag scheduling conflicts, resource constraints, and lead-time risks to the Marketing Communications Manager.
Develop and track event budgets, monitor spending, and provide ROI reporting and post-event performance summaries.
Manage the marketing asset inventory, including printed collateral, branded merchandise, booth components, AV and interactive equipment, and structural display hardware.
Coordinate travel, accommodations, and logistics for Sales and other internal teams attending events.
Plan and execute event-specific promotions, email campaigns, and social content to build anticipation, drive booth traffic, and extend event reach.
Maintain brand and messaging consistency across event collateral, signage, digital promotions, and swag.
Manage event-driven social media content, including pre-event buildup, live coverage, and post-event recaps.
Build relationships with industry associations, law enforcement agencies, range operators, and training organizations to identify collaborative event opportunities.
Support graphic design production for trade catalogs, product brochures, booth graphics, and print advertising, preparing files to brand standards.
Apply spatial and compositional principles to print layouts to guide reader attention through hierarchy and contrast.
Assist with asset production for promotional campaigns and marketing initiatives as capacity allows.
Travel to tradeshows and events 1–2 times per quarter to set up displays and product.