Marketing Event Specialist

CQuence Health • Omaha, NE

14h • Onsite

About The Position

The Marketing Event Specialist will be the “face” and “voice” of the brand for CQuence Health and its holdings and portfolio companies, leading, planning and executing customer events. This role is responsible for multiple projects and clients simultaneously, with an impact on customer service, client retention and lead generation. Specifically, the Marketing Event Specialist executes events that are part of the company’s customer experience strategy, including but not limited to: educational webinars, seminars, trade shows, sponsorships, Advisory Council and CQ Summit events. The Marketing Event Specialist works as an integral member of the marketing team, while being accountable to customer-facing teams and focused on event logistics, driving thought leadership, improving brand awareness and enhancing the customer experience.

Requirements

• Bachelor's Degree or equivalent work experience in journalism, business, public relations, communications or related field.
• Experience in event management, inbound marketing, email and social media.
• Strong writing skills required for creating customer communication and event promotions.
• Organized, detail-oriented and excellent at project management.
• Experience with planning events and comfortable with public speaking.
• Excellent interpersonal, oral and written communication skills.
• Ability to work under deadline pressure and be flexible to work additional hours if needed.
• Flexible with growth and development to accept new and challenging opportunities.
• Adapt to an ever-changing healthcare industry.
• Ability to research and interpret healthcare-related issues and write about our position.
• Willingness to travel out of state a few times per year to lead and/or attend events.
• Proficient in PPT.

Nice To Haves

• Healthcare marketing experience preferred.
• Experience with the following tools: Hubspot, Zoom, On24, Wrike, Sprout, GoToWebinar, LinkedIn and Facebook advertising, Google Analytics, and SEO.

Responsibilities

• Develop and implement annual event strategies to position CQuence Health and its holdings and portfolio companies to achieve their marketing goals.
• Lead educational webinars and events for customers and prospects.
• Meet and greet customers at live events, introduce speakers, and talk to customers via the phone during webinars.
• Research and source high-quality speakers in the healthcare industry, particularly in radiology/imaging.
• Manage the CME accreditation process for companies.
• Develop and implement annual strategies to engage the company’s Customer Advisory Council and CQ Summit events; host annual in-person meetings as well as virtual meetings.
• Communicate on behalf of executives as it relates to events, both internally and externally.
• Write and design content to support event promotions and marketing automation efforts.
• Repurpose event content into marketing blogs, collateral, etc.
• Contribute to social media content, including video projects.
• Track results and ROI of activities and manage event budget.
• Research and develop tradeshow/sponsorship strategies for CQuence’s holdings and portfolio companies to align with their revenue generation and brand awareness goals.
• Coordinate and support tradeshows and sponsorships, including managing pre-show and on-site communications and logistics.
• Train and work with internal teams to position exhibitor sponsorships as successful lead generation activities.
• Contribute to and help plan CQuence’s internal events, including State of the Union and Ignite, to bring our internal strategy to life and elevate the employee experience.
• Create and maintain an internal event infrastructure that helps streamline processes and makes each event more efficient.
• Develop strong, collaborative relationships with internal and external resources, including working with sales, service and leadership teams, to ensure customer and employee needs are met with regard to events.
• Work with vendors, demonstrating accuracy and efficiency in contract negotiation and financial reconciliation (process invoices, reconcile monthly with accounting, regulatory reporting).
• Adhere to hospital credentialing including, but not limited to, annual immunizations, drug screening, background checks, etc. as dictated by sited Joint Commission policy.
• Remain drug free and abide by the Drug Free Workplace Policy.

Benefits

• Competitive salary that's among the best in your local field
• Health, dental and vision insurance
• Paid Time Off (PTO) accrues immediately, with no waiting period
• Pre-tax and Roth 401(k) plans with company match
• Employee Stock Options (We are Employee Owned!)
• 10 weeks of Paid Parental Leave for mothers and fathers, including adoptions and fostering
• Company-paid life insurance for you and your dependents, with additional voluntary coverages available
• Flexible spending accounts and health savings accounts
• Supplemental voluntary insurance plans
• Company-paid disability insurance
• Tuition reimbursement
• Nine paid holidays
• Volunteer Time Off (VTO)
• Comprehensive wellness program and incentives
• Referral bonuses
• Mentorship program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level