Senior Associate, Field Event Marketing

ParetoHealth•Philadelphia, PA

17h•Hybrid

About The Position

The Field Event Marketing Senior Associate is a hands-on marketer responsible for turning ParetoHealth’s event strategy into effective field experiences. The role manages field events from qualification and planning through execution, follow-up, and reporting, and equips RVPs, consultant offices, and National partners to deliver consistent events aligned with audience needs and business goals. The Senior Associate works with Marketing, Events, Training, Revenue Operations, Sales, and external partners to execute approved strategy, track results, and improve event programs over time. The role owns event intake and qualification, assesses event impact and resource needs, and maintains event calendars and enablement toolkits. It coordinates event goals, audiences, budgets, agendas, promotion, registration, venues, vendors, materials, logistics, and onsite readiness. It also tracks event performance, manages follow-up and partner handoffs, reports results, addresses risks, and identifies ways to improve attendee experience and operational efficiency. ParetoHealth is headquartered in Philadelphia and describes its work environment as hybrid. Candidates must be authorized to work in the United States without current or future employment visa sponsorship. Travel for onsite events is required, and occasional evening or weekend work may be necessary.

Requirements

At least 5 years of experience in field marketing, event marketing, or a related B2B marketing role.
Demonstrated experience managing events from planning through execution and post-event reporting.
Experience coordinating event budgets, venues, vendors, registration, printed materials, and onsite requirements.
Experience partnering with Sales or field teams to promote events and support attendee recruitment.
Experience tracking event registration, attendance, or other performance measures and using results to improve execution.
Ability to travel for onsite events; occasional evening or weekend work may be required.
Bachelor’s degree or equivalent experience.
Strong practical understanding of how local and partner-led events support business priorities.
Ability to manage end-to-end event execution, including registration, venue sourcing, vendors, budgets, materials, and onsite readiness.
Ability to understand local needs and translate them into clear, executable event plans while partnering effectively with Sales and field teams.
Strong project management and organizational skills to coordinate multiple events, deadlines, vendors, and stakeholders.
Resourcefulness, a service-oriented approach, and sound judgment about when to customize support and when to use scalable tools and processes.
Comfort tracking performance, identifying risks, and recommending changes based on data and partner feedback.
Clear communication and coordination skills across Marketing, Events, Sales, Training, Revenue Operations, and external partners.
Authorization to work in the United States without employment visa sponsorship now or in the future.

Nice To Haves

Experience in healthcare, employee benefits, insurance, or another complex B2B environment.
Experience working with brokers, consultants, or National agency partners.

Responsibilities

Own the intake and qualification process for field events.
Assess each event’s business impact, audience, and strategic importance to determine Marketing resource allocation.
Maintain the event calendar and tracking process across field events.
Create enablement toolkits to support field events.
Own execution of qualified events from kickoff through post-event reporting.
Partner with the Pareto Sales team, broker offices, and National agencies to confirm event goals, target audience, budget, agenda, promotional approach, and timelines.
Launch registration pages, invitations, email campaigns, and supporting promotional materials.
Customize Marketing resources for local events and coordinate resources with Design, Marketing Operations, Sales, and other partners.
Source venues, obtain quotes, manage vendor relationships, and coordinate field event logistics.
Manage field event budgets and approvals, and provide regular budget updates to Sales, Marketing, and Events leadership.
Coordinate printing, promotional items, AV requirements, and onsite needs.
Develop run-of-show documentation and confirm readiness with Pareto teams, consultant partners, and vendors.
Prepare and send field marketing kits, and maintain materials and processes that support field events consistently.
Track registration, attendance, and post-event outcomes against event goals; provide reporting and recommendations to improve performance.
Partner with RVPs and partners on attendee recruitment and post-event nurture.
Manage follow-up and handoffs with RVPs and National partners so participants have a clear post-event journey.
Escalate risks and implement corrective actions when events are underperforming.
Conduct post-event surveys and stakeholder debriefs, and contribute to monthly and quarterly reporting.
Identify opportunities to improve field event performance, attendee experience, and operational efficiency.
Serve as the primary Event Marketing contact for assigned events.
Build trusted relationships with RVPs, consultant offices, and National partners through clear communication, timely follow-up, and proactive coordination.
Maintain a feedback loop with partners and internal teams to identify needs and improve event support.