Senior Event Marketing Manager

Federato

9d•$65 - $85•Remote

About The Position

Federato is seeking a Senior Event Marketing Contractor to own the strategy, planning, and execution of the company’s third-party events portfolio. Events are a core growth engine for brand awareness, pipeline, and executive engagement. The role will evolve the portfolio, raise its quality, and introduce differentiated approaches to the market while executing programs with precision. The position is a US-based remote contract for six or more months, with a path to full-time employment. It is scheduled for 30 hours per week, with flexibility for additional hours during travel weeks, and approximately 40% travel. The rate is $65–$85 per hour, depending on experience. The role reports to the Director of Strategic Events and Field Marketing.

Requirements

At least 5 years of event marketing experience; B2B SaaS experience is preferred.
Proven ownership of complex third-party and field event portfolios, including tiered conference strategies.
Ability to translate goals into executable plans.
Strong project management skills and ability to manage multiple workstreams without missing details.
Experience negotiating and managing significant budgets, contracts, and vendors.
Deep understanding of how events support sales and pipeline.
Data-driven approach and comfort with dashboards, metrics, and reporting.
Collaborative communication and ability to influence across functions.
Creative instincts balanced with disciplined execution.
Proactive, solution-oriented approach, with a bias for action and high ownership in a fast-paced, scaling environment.
Uses AI in day-to-day work and continues learning as tools change.

Nice To Haves

B2B SaaS event marketing experience.

Responsibilities

Develop event strategies aligned with marketing, sales, and company goals.
Evaluate event opportunities and present clear, data-backed recommendations.
Develop new event formats, experiential moments, and differentiated sponsorship concepts beyond standard conference sponsorships.
Lead event programs end to end, owning plans, timelines, budgets, logistics, run of show, and results.
Negotiate sponsorships, booth packages, and vendor contracts.
Manage production partners, agencies, and external vendors.
Build relationships with conference organizers and industry partners.
Create processes, templates, and playbooks to scale event execution.
Partner with sales, customer success, marketing, product, and executive leadership as the primary point of accountability for event alignment.
Lead sales and customer success enablement, including pre-event planning, onsite readiness, meeting coordination, and follow-up strategy.
Own portfolio reporting, tracking pipeline influence, engagement, attendance, lead quality, and ROI.
Share insights and maintain feedback loops across sales, marketing, and leadership to improve performance.