Marketing & Event Operations Manager

Passage Health • New York, NY

1d • $110,000 - $150,000

About The Position

Passage Health is seeking a Marketing & Event Operations Manager to build and own the operating engine behind its marketing department. The role owns the marketing HubSpot instance and marketing systems, campaign operations, funnel data and attribution, event production and logistics, and event budgeting and ROI. It is embedded in Marketing and partners closely with Revenue Operations, Sales, Product Marketing, Customer Success, and Finance. The role reports directly to the VP of Marketing.

The manager will administer HubSpot across the top and middle of the funnel, build and QA campaigns, maintain data hygiene and funnel reporting, and establish attribution practices. They will also plan and produce conferences, trade shows, dinners, field events, and webinars from end to end, including logistics, promotion, lead capture, follow-up, and retrospective analysis. They will own the annual event budget and assess event performance against attendance, pipeline, and cost goals.

Success is measured by faster and more reliable campaign launches, improved funnel velocity and conversion, trusted and complete marketing data, effective event execution, and measurable event return on investment. The role requires approximately 40% travel to events.

Requirements

• At least 5 years of experience in marketing operations, ideally in B2B SaaS, with meaningful responsibility for events.
• Deep, hands-on HubSpot administration experience, including workflows, lifecycle stages, lead scoring, reporting, and integrations.
• A track record of planning and producing in-person events end to end, from conferences and trade shows to smaller field and customer events.
• Experience owning a budget, managing vendors, and reporting on return on investment.
• Strong analytical skills and comfort building funnel and attribution reports that inform decisions.
• Exceptional organization and project management skills, with the ability to run several campaigns and events simultaneously without overlooking details.
• A self-starter mindset and comfort operating with ambiguity in a fast-paced startup.
• Comfort working with, or eagerness to learn, AI and coding tools for Marketing.
• Strong people skills and ability to develop trusting cross-functional relationships.
• Willingness to travel to events approximately 40% of the time.

Nice To Haves

• HubSpot certifications.
• Experience producing events for healthcare, clinical, or provider audiences.
• Experience with event and webinar platforms and with HubSpot and Salesforce integrations.
• Experience at an early-stage startup from Seed to Series B.

Responsibilities

• Own and administer HubSpot for the top and middle of the funnel, including properties, lifecycle stages, lead status, workflows, lists, forms, lead scoring, permissions, and integrations.
• Design and maintain lead routing, handoff, and service-level workflows between Marketing and Sales in partnership with Revenue Operations.
• Evaluate, implement, and manage marketing tools, including event registration, webinar, and lead-capture platforms, and maintain their HubSpot connections.
• Document processes, naming conventions, and governance standards for marketing systems.
• Build, QA, and launch HubSpot campaigns and related assets, including sequences, landing pages, forms, and nurture programs, from Product Marketing briefs.
• Own the marketing calendar and campaign intake process, setting timelines and turnaround standards.
• Create reusable campaign templates and playbooks, and support Sales with sequences, sales-facing templates, and campaign enrollment for target accounts.
• Maintain lead-to-opportunity data hygiene, including deduplication, enrichment, required-field standards, list imports, and regular record audits, in collaboration with Revenue Operations.
• Build and maintain funnel reporting on volume, velocity, and conversion across lifecycle stages.
• Implement and maintain campaign attribution, including UTM standards and campaign tagging, to connect channels and events to sourced and influenced pipeline.
• Work with the VP of Marketing to maintain and regularly share a live marketing KPI dashboard.
• Own end-to-end planning and production for industry conferences, trade shows, customer and prospect dinners, field events, and webinars.
• Manage event logistics, including venues, vendors, contracts, registration, booth design and build, audiovisual needs, sponsorship deliverables, speakers, signage, swag, shipping, inventory, staffing, travel, and on-site operations.
• Coordinate pre-event promotion and meeting-setting with Sales, and build event registration, reminder, and follow-up flows in HubSpot.
• Own event lead capture and post-event handoff to Sales and Customer Success, ensuring leads are uploaded, tagged, and routed within one business day.
• Run event retrospectives using attendee and internal feedback to improve future events.
• Own the annual event budget, build the event calendar with leadership, manage vendor costs and contracts, and track actual spend against plan.
• Set pipeline and attendance goals for each event and report results afterward.
• Measure event cost per lead, cost per meeting, and sourced and influenced pipeline, and recommend which events to grow, change, or discontinue.

Benefits

• Competitive salary and equity.
• Healthcare, dental, and vision benefits.
• Outsized impact as an early employee, with work that will shape the company and users’ experience.
• Meaningful work using your skills to help children with autism.
• A fast-paced environment with substantive challenges.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed