Regional Event Marketing Manager

A Family of Brands•Portland (Lake Oswego), OR

4d•Hybrid

About The Position

Manage and execute regional event marketing initiatives and best practices to generate leads and help the region meet or exceed sales targets. This is a hybrid position with travel. When traveling, the Regional Event Marketing Manager works in offices and at events alongside Event Marketing Managers (EMMs) or promoters. The role supports staffing, event booking, exhibit display placement, event participation, and event operations, while maintaining departmental standards of performance. The manager ensures offices are meeting goals or taking steps toward them, consulting leadership before changing standards, procedures, or best practices. Additional business needs may be assigned by the Regional Director, Director, or Vice President.

Requirements

Ability to travel and work in offices and at events with EMMs or promoters.
Ability to recruit, train, schedule, develop, and manage event marketing teams, including handling separations in accordance with HR policies and procedures.
Ability to manage event booking, contracts, event documentation, staffing, event operations, and exhibit display setup and removal.
Ability to meet the stated regional productivity and quality standards: 0.30 leads per hour, $400 cost per lead, marketing cost at or below 20%, lead conversion above 50%, and accurate lead information and submission.
Professional conduct and attire that project a favorable company image.
Adherence to Human Resources policies, procedures, and best practices.
Timely submission of required paperwork, including payroll, leads, and reports.
Consultation with leadership before changing standards, procedures, or best practices.

Responsibilities

Recruit, train, schedule, develop, manage, and, when necessary, separate EMMs and promoters in accordance with department and HR guidelines and timelines.
Hold or join at least monthly meetings with EMMs, General Managers, and Regional Directors, and ensure weekly meetings with EMMs and promoters focused on training and improving lead generation.
Visit offices approximately once per month on average, ensuring all offices are visited at least once every six months or as business needs require.
During office visits, support EMM recruiting, development, and people management; inspect and inventory display materials and resources; review event schedules, plans, operations, and personnel; and assist at event operations as needed.
Follow departmental onboarding and training practices for EMMs and promoters, including working onsite with an EMM during their first week.
Cover EMM responsibilities when an EMM is absent or a location has a vacancy, partnering with the local office and working onsite or remotely as needed. Coverage may include recruiting, running and working events, training, and event setup and teardown.
Develop the assigned territory to increase exposure and market share.
Find, research, identify, and schedule regional events, and approve events proposed by EMMs.
Manage the event-booking process, including contracts, entries, W-9 forms, certificates of insurance, and request cover sheets.
Coordinate and assist with exhibit display setup and removal at events as needed.
Manage tools, resources, reporting, and materials used for event coordination.
Develop localized retail partnerships for staffed displays and lead generation, and pursue community partnerships for onsite sponsorship programs.
Follow departmental processes and practices for event scheduling, payments, certificates of insurance, post-show analysis, lead booking, recruiting and retention, reporting, and progressive discipline.
Meet department, regional, and company standards for professionalism, HR practices, timely paperwork submission, productivity, and lead quality.
Ensure offices meet goals or take steps toward them, and proactively replace underperforming event marketers or promoters in a timely manner to minimize operational disruption and lost leads.
Support prescheduled events when staffing is absent or business needs require it.
Support additional business needs as assigned by the Regional Director, Director, or Vice President.