Regional Event Marketing Manager

A Family of Brands • Milwaukee (Muskego), WI

5d • Hybrid

About The Position

The Regional Event Marketing Manager (REMM) manages and executes regional event marketing initiatives and best practices to generate leads and help the region meet or exceed sales targets. The role oversees event staffing, booking, exhibit display placement, and event operations, while developing the assigned territory to increase exposure and market share.

The REMM recruits, trains, schedules, and manages Event Marketing Managers (EMMs) and promoters, including handling performance issues and separations in accordance with departmental and Human Resources guidelines. The role maintains regular meetings and office visits, supports onboarding and training, and may cover EMM responsibilities or work events when staffing is absent or a location is without an EMM.

The position coordinates event research, scheduling, approvals, booking documentation, display setup and removal, materials, reporting, and localized retail or community partnerships. It maintains regional performance standards, supports offices in achieving goals, and may take on additional business needs assigned by regional and company leadership. The position is described as hybrid and involves travel.

Requirements

• Ability to recruit, train, schedule, develop, and manage EMMs and promoters.
• Ability to coordinate event marketing operations, including event research and booking, staffing, displays, and lead generation.
• Ability to travel and work at offices and events with EMMs or promoters.
• Ability to meet stated regional performance standards: .30 LPH, $400 CPL, and marketing costs of 20% or lower.
• Ability to maintain lead conversion above 50% and ensure lead information is correct and submitted.
• Professional conduct and attire that project a favorable company image.
• Adherence to Human Resources policies and procedures and departmental best practices.
• Timely submission of paperwork, including payroll, leads, and reporting.

Responsibilities

• Recruit, develop, train, schedule, and manage EMMs and promoters to meet established goals and appropriately staff scheduled and paid events.
• Manage personnel matters, including separation of employment when necessary, in accordance with departmental and HR timelines, guidelines, and best practices.
• Hold or join at least monthly meetings with EMMs, general managers, and regional directors, and ensure weekly meetings with EMMs.
• Ensure weekly in-person or Teams meetings with EMMs and promoters focused on training and improving lead generation.
• Maintain an average of one office visit per month and visit all offices every six months or as business needs require.
• During office visits, support EMM recruiting, development, and people management; inspect display materials and resources; review event schedules, plans, operations, and personnel; and work at event operations as needed.
• Follow departmental onboarding and training practices, including spending the first week onsite with an EMM.
• Cover EMM duties when an EMM is absent or a location needs coverage, including recruiting, running and working events, training, and event setup and teardown, onsite or remotely as necessary.
• Find, research, identify, and schedule regional events, and approve events proposed by EMMs.
• Obtain, track, and manage event-booking processes and documentation, including contracts, entries, W-9s, certificates of insurance, and request cover sheets.
• Coordinate or assist with exhibit display setup and removal at events as needed.
• Manage tools, resources, reporting, and materials used for event coordination.
• Develop localized retail partnerships for staffed displays and lead generation, and pursue community entities for onsite sponsorship programs.
• Follow departmental processes for event scheduling, payments, certificates of insurance, post-show analysis, lead booking, recruiting and retention, reporting, and progressive discipline.
• Maintain department, regional, and company standards for productivity, lead quality, professionalism, and timely paperwork.
• Help ensure offices meet their goals or take steps toward them, using proactive systems to replace poorly performing event marketers or promoters in a timely manner and minimize business disruption.
• Consult leadership before changing standards, procedures, or best practices.
• Support additional business needs as assigned by the Regional Director, Director, and Vice President.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed