Regional Event Marketing Manager

LeafGuard•Lake Oswego, OR

5d•Hybrid

About The Position

The Regional Event Marketing Manager (REMM) manages and executes regional event marketing initiatives and best practices to generate leads and help the region meet or exceed sales targets. The role focuses on appropriate staffing, event booking, exhibit display placement, event participation, and operations. It is a hybrid position involving travel; while traveling, the REMM works at offices and/or events with Event Marketing Managers (EMMs) or promoters. The REMM recruits, develops, trains, schedules, and manages the event team, including EMMs and promoters. The manager conducts regular meetings, visits offices, supports event operations, and may assume EMM responsibilities during a vacancy or absence to limit disruption. The role also develops the assigned territory, identifies and schedules events, manages booking documentation and event resources, supports exhibit setup and removal, and develops retail and community sponsorship partnerships. The REMM ensures adherence to departmental and HR procedures, timely paperwork, and regional performance standards. Stated productivity standards include .30 leads per hour, $400 cost per lead, and marketing costs of 20% or lower. Quality standards include lead conversion above 50%, accurate lead information, and proper submission. The manager monitors office performance and implements timely, proactive steps to address underperformance, while consulting leadership before changing standards, procedures, or best practices. Additional business needs may be assigned by the RD, Director, or VP.

Requirements

Ability to recruit, develop, train, schedule, and manage EMMs and promoters.
Ability to travel and work in offices and at events with EMMs or promoters.
Ability to cover event-management responsibilities during staff absences or vacancies, including recruiting, training, running and working events, and event setup and teardown.
Adherence to departmental and HR policies, procedures, timelines, and best practices.
Timely completion and submission of paperwork, including payroll, leads, and reporting.
Ability to maintain stated productivity standards of .30 leads per hour, $400 cost per lead, and marketing costs of 20% or lower.
Ability to maintain lead conversion above 50% and ensure lead information is accurate and submitted correctly.
Professional behavior and attire that project a favorable company image.

Responsibilities

Recruit and develop the event team, including EMMs and promoters, to meet established goals and appropriately staff scheduled and paid events.
Train, schedule, and manage event staff, including separation of employment when necessary and in accordance with department and HR timelines, guidelines, and best practices.
Hold or join at least monthly meetings with EMMs, GMs, and RDs, and hold weekly meetings with EMMs.
Ensure weekly in-person or Teams meetings with EMMs and promoters focused on training and improving lead generation; participate as needed.
Maintain an average of one office visit per month and visit each office every six months or as business needs require.
During office visits, support EMM recruiting, development, and people management; inspect and inventory display materials and resources; review event schedules, plans, operations, and personnel; and work onsite at events as needed.
Follow department onboarding and training practices for EMMs and promoters, including spending the first week onsite with an EMM.
Cover EMM responsibilities during an identified EMM absence or vacancy, working with the local office on recruiting, event operations, training, event work, and setup and teardown, onsite or remotely as needed.
Develop the assigned territory to increase exposure and market share.
Find, research, identify, and schedule events for the region, and approve events proposed by EMMs.
Obtain, track, and manage event booking processes and documentation, including contracts, entries, W-9s, certificates of insurance, and request cover sheets.
Coordinate and assist with exhibit display setup and removal at events as needed.
Manage tools, resources, reporting, and materials used for event coordination.
Develop localized retail partnerships for staffed displays and lead-generation activity.
Identify community entities for potential onsite sponsorship programs.
Follow departmental processes and best practices for event scheduling, payments, certificates of insurance, post-show analysis, lead booking, recruiting and retention, reporting, and progressive discipline.
Meet department, regional, and company standards, including stated productivity and lead-quality measures.
Project a favorable company image through professional behavior and attire.
Follow Human Resources policies, processes, and best practices.
Submit paperwork on time, including payroll, leads, and reporting.
Support or work prescheduled events when staff are absent, as needed.
Maintain performance standards throughout the department and ensure offices meet goals or take steps toward them.
Establish proactive systems to replace underperforming event managers or promoters in a timely manner while minimizing business and lead disruption.
Consult leadership before changing standards, procedures, or best practices.
Support additional business needs as assigned by the RD, Director, and VP.