Regional Event Marketing Manager

A Family of Brands•Boise, ID

4d•Hybrid

About The Position

The Regional Event Marketing Manager (REMM) manages and executes regional event marketing initiatives and best practices to generate leads and help the region meet or exceed sales targets. The role oversees event staffing, booking, exhibit display placement, event participation, and operations. It is a hybrid position involving travel; while traveling, the REMM works at offices and/or events with Event Marketing Managers (EMMs) or promoters. The REMM recruits, develops, trains, schedules, and manages event teams, including EMMs and promoters. The role includes regular meetings, office visits, onboarding and training support, performance oversight, and—when an EMM is absent or a location lacks one—covering EMM responsibilities in partnership with the local office until a replacement is identified. This may include recruiting, running and working events, training, and event setup and teardown, onsite or remotely. The REMM develops the assigned territory, identifies and schedules events, approves event plans from EMMs, and manages event-booking documentation and processes. The role also coordinates exhibit setup and removal as needed, manages event resources and reporting, develops retail partnerships and community sponsorship opportunities, and ensures adherence to departmental procedures and company standards. The REMM supports additional business needs assigned by the RD, Director, or VP.

Requirements

Ability to recruit, develop, train, schedule, and manage event marketing teams, including EMMs and promoters.
Ability to manage event booking and operations, including contracts, event-entry documentation, W-9s, certificates of insurance, and related cover sheets.
Ability to meet stated performance standards: regional productivity of 0.30 LPH, $400 CPL, marketing cost of 20% or lower, and lead conversion above 50%, with accurate lead information and submission.
Professional conduct and attire that project a favorable company image.
Adherence to Human Resources policies and procedures, departmental practices, and company standards.
Timely submission of paperwork, including payroll, leads, and reports.
Ability to travel between offices and events and to work onsite or remotely as business needs require.

Responsibilities

Recruit, develop, train, schedule, and manage EMMs and promoters, including staffing scheduled and paid events and handling separation of employment as necessary.
Hold or join at least monthly meetings with EMMs, GMs, and RDs, and ensure weekly meetings with EMMs and promoters focused on training and improving lead generation.
Maintain an average of one office visit per month and visit all offices at least once every six months or as business needs require.
During office visits, support EMM recruiting, development, and people management; inspect and inventory display materials and resources; review event schedules, plans, operations, and personnel; and work onsite at events as needed.
Follow departmental onboarding and training practices for EMMs and promoters, including spending the first week onsite with an EMM.
Cover EMM responsibilities when an EMM is absent or a location has no EMM, partnering with the local office until a replacement is identified; this can include recruiting, training, running and working events, and setup and teardown.
Develop the assigned territory to increase exposure and market share.
Find, research, identify, and schedule regional events, and approve events proposed by EMMs.
Obtain, track, and manage event-booking processes and documentation, including contracts, entries, W-9s, certificates of insurance, and request cover sheets.
Coordinate and assist with exhibit-display setup and removal at events as needed.
Manage tools, resources, reporting, and materials used for event coordination.
Develop localized retail partnerships for staffed displays and lead generation, and pursue community sponsorship programs.
Follow departmental processes and best practices for event scheduling, payments, certificates of insurance, post-show analysis, lead booking, recruiting and retention, reporting, and progressive discipline.
Meet department, regional, and company standards, including productivity, lead quality, professionalism, HR practices, and timely paperwork submission.
Ensure offices meet goals or take steps toward them, and establish proactive systems to replace poorly performing event marketers or promoters in a timely manner.
Support prescheduled events when staff are absent, as needed.
Support additional business needs assigned by the RD, Director, and VP.