Regional Event Marketing Manager

LeafGuard•Muskego, WI

5d•Hybrid

About The Position

The Regional Event Marketing Manager (REMM) manages and executes regional event marketing initiatives and best practices to generate leads and help the region meet or exceed sales targets. This is primarily accomplished through appropriate staffing, event booking, exhibit display placement, event participation, and operations. The role is hybrid and involves travel; while traveling, the REMM works in offices and/or at events with Event Marketing Managers (EMMs) or promoters. The REMM recruits, develops, trains, schedules, and manages event staff, including EMMs and promoters, and handles separation of employment when necessary in accordance with department and HR guidance. The role includes regular meetings, office visits, training and operational audits, and stepping in to cover EMM responsibilities or scheduled events when staffing gaps arise. The REMM also develops the assigned territory, coordinates and approves event opportunities, manages event booking processes and resources, supports exhibit setup and removal, and builds local retail and community partnerships for lead generation. The REMM ensures adherence to department procedures, HR practices, reporting and paperwork timelines, and company performance standards. Stated performance measures include regional productivity of 0.30 LPH, $400 CPL, marketing costs at or below 20%, and lead conversion above 50%. The REMM works to ensure offices meet goals or take steps toward them, including timely replacement of underperforming event staff, and supports additional business needs as assigned by the RD, Director, and VP.

Requirements

Ability to recruit, develop, train, schedule, and manage EMMs and promoters.
Ability to manage event operations, staffing, event booking, and lead-generation activities.
Ability to travel and work in offices and at events with EMMs or promoters.
Ability to cover EMM duties and work scheduled events when staffing gaps arise.
Ability to meet the stated performance measures: regional productivity of 0.30 LPH, $400 CPL, marketing cost of 20% or lower, and lead conversion above 50%.
Ability to follow department and HR policies, processes, timelines, and best practices.
Professional behavior and attire that project a favorable company image.
Timely submission of payroll, lead, and other reporting paperwork.

Responsibilities

Recruit, develop, train, schedule, and manage EMMs and promoters, including handling separation of employment when necessary in accordance with department and HR timelines and guidance.
Hold or attend at least monthly meetings with EMMs, GMs, and RDs, as well as weekly EMM meetings.
Ensure weekly in-person or Teams meetings with EMMs and promoters focused on training and improving lead generation, and participate as needed.
Maintain an average of one office visit per month and visit all offices every six months or as business needs require.
During office visits, train and support EMMs in recruiting, development, and people management; inspect display materials and resources; review event schedules, plans, operations, and personnel; and work on site at events as needed.
Follow department best practices for onboarding and training EMMs and promoters, including being on site with EMMs during their first week.
Cover EMM responsibilities when an EMM is absent or a location has a vacancy, in partnership with the local office, including recruiting, running and working events, training, and setup and teardown, remotely or on site as needed.
Develop the assigned territory to increase exposure and market share.
Research, identify, schedule, and approve regional events proposed by EMMs.
Obtain, track, and manage event booking processes and documentation, including contracts, entries, W-9s, certificates of insurance, and request cover sheets.
Coordinate and assist with exhibit display setup and removal at events as needed.
Manage tools, resources, reporting, and materials used for event coordination.
Develop local retail partnerships for staffed on-site displays and lead generation.
Identify and develop community partnerships to implement on-site sponsorship programs.
Follow department processes for event scheduling, payments, certificates of insurance, post-show analysis, lead booking, recruiting and retention, reporting, and progressive discipline.
Meet department, regional, and company standards, including stated productivity, cost, and lead-conversion measures.
Maintain professionalism and project a favorable company image through behavior and attire.
Follow HR policies, processes, and best practices.
Submit paperwork on time, including payroll, leads, and reporting.
Support or work prescheduled events when staff are absent, as needed.
Maintain department performance standards and consult leadership before changing standards, procedures, or best practices.
Ensure offices meet goals or take steps toward meeting them, using proactive systems to replace underperforming EMMs or promoters in a timely manner and minimize disruption to business and lead generation.
Support additional business needs assigned by the RD, Director, or VP.