Regional Event Marketing Manager

LeafGuard • Otisco Township, MN

5d • Hybrid

About The Position

The Regional Event Marketing Manager (REMM) manages and executes regional event marketing initiatives and best practices to generate leads and help the region meet or exceed sales targets. The role focuses on staffing, event booking, exhibit display placement, event participation, and operations. It is a hybrid position involving travel; while traveling, the REMM works in offices and/or at events with Event Marketing Managers (EMMs) or promoters.

The REMM recruits, trains, develops, schedules, and manages event staff, including EMMs and promoters, and may oversee separation of employment in accordance with department and HR guidelines. The manager holds or joins regular meetings, visits offices, supports staff development and event operations, and may step in to cover EMM duties or scheduled events when staffing is absent or a position is vacant.

The role develops the assigned territory, identifies and schedules regional events, manages event booking documentation and processes, supports exhibit setup and removal, and develops local retail partnerships and community sponsorship opportunities. The REMM manages event coordination resources and reporting, ensures compliance with department and HR procedures, and maintains standards for productivity, lead quality, professionalism, and timely paperwork. The REMM also supports additional business needs assigned by the RD, Director, or VP.

Requirements

• Ability to recruit, train, develop, schedule, and manage EMMs and promoters.
• Ability to manage employee separation in accordance with HR and department guidelines.
• Ability to travel and work in offices and at events with EMMs or promoters.
• Ability to support event operations, including event setup and teardown, staffing, and lead generation.
• Ability to manage event bookings and related documentation, including contracts, W-9s, and COIs.
• Ability to maintain and meet stated performance standards, including 0.30 LPH, $400 CPL, marketing cost of 20% or lower, lead conversion above 50%, accurate lead information, and timely lead submission.
• Professional behavior and attire that project a favorable company image.
• Compliance with HR policies and department processes, procedures, and best practices.
• Timely submission of payroll, leads, and other required reporting.

Responsibilities

• Recruit and develop event teams, including EMMs and promoters, to meet established goals and staff scheduled and paid events appropriately.
• Train, schedule, and manage employees, including separation of employment when necessary, in accordance with department and HR timelines, guidelines, and best practices.
• Hold or join at least monthly meetings with EMMs, GMs, and RDs, and weekly EMM meetings.
• Ensure weekly in-person or Teams meetings with EMMs and promoters focused on training and improving lead generation; participate as needed.
• Average one office visit per month and visit all offices at least once every six months or as business needs require.
• During office visits, support EMM recruiting, development, and people management; inspect display materials and resources; review event schedules, plans, operations, and personnel; and work on-site at events as necessary.
• Follow department onboarding and training practices for EMMs and promoters, including spending the first week on site with an EMM.
• Cover EMM responsibilities during an EMM vacancy or absence, in partnership with the local office, including recruiting, running and working events, training, and event setup and teardown, on site or remotely as needed.
• Develop the assigned territory to increase exposure and market share.
• Find, research, identify, and schedule regional events and approve events proposed by EMMs.
• Obtain and track event bookings and manage related contracts, entries, W-9s, certificates of insurance (COIs), and request cover sheets.
• Coordinate and assist with exhibit display setup and removal at events as needed.
• Manage tools, resources, reporting, and materials for event coordination.
• Develop localized retail partnerships for staffed displays and lead generation.
• Identify community entities for onsite sponsorship programs.
• Follow department processes for event scheduling, payments, COIs, post-show analysis, lead booking, recruiting and retention, reporting, and progressive discipline.
• Meet department, regional, and company standards, including stated productivity and lead-quality targets.
• Project a favorable company image through professional behavior and attire.
• Follow Human Resources policies, processes, and best practices.
• Submit paperwork, including payroll, leads, and reports, on time.
• Support or work prescheduled events when staff are absent, as needed.
• Maintain department performance standards and ensure offices meet goals or take steps toward them; establish proactive systems to replace underperforming event marketers or promoters in a timely manner.
• Consult leadership before changing standards, procedures, or best practices.
• Support additional business needs as assigned by the RD, Director, or VP.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed