Regional Event Marketing Manager

LeafGuard • Boise, ID

5d • Hybrid

About The Position

The Regional Event Marketing Manager (REMM) manages and executes regional event marketing initiatives and best practices to generate leads and help the region meet or exceed sales targets. The role supports event staffing, booking, exhibit display placement, and event operations. It is a hybrid position involving travel; while traveling, the REMM works in offices and/or at events alongside Event Marketing Managers (EMMs) or promoters.

The REMM recruits, develops, trains, schedules, and manages event teams, including EMMs and promoters, and may manage separation of employment in accordance with department and HR requirements. The manager conducts regular meetings, office visits, training, and operational reviews; supports event execution; and may cover EMM responsibilities or work scheduled events when staffing is absent or a position is vacant.

The role develops the assigned territory by identifying and scheduling events, managing the booking process and related documentation, coordinating exhibit displays, and building local retail and community partnerships for lead-generation and sponsorship programs. The REMM manages event resources, reporting, and materials; ensures adherence to department and HR procedures; and maintains regional performance standards for productivity, lead quality, and marketing costs. Additional business needs may be assigned by the RD, Director, or VP.

Requirements

• Ability to travel and work in offices and/or at events with EMMs or promoters.
• Ability to recruit, train, schedule, develop, and manage EMMs and promoters.
• Ability to support or perform event operations, including running events and setting up and tearing down displays.
• Ability to manage event scheduling, bookings, contracts, W-9s, certificates of insurance, and related documentation.
• Ability to manage event resources, reporting, materials, and operational processes.
• Ability to maintain department standards for productivity, lead conversion and quality, and marketing costs.
• Professional behavior and attire that project a favorable company image.
• Timely completion and submission of payroll, lead, and reporting paperwork.

Responsibilities

• Recruit and develop event teams, including EMMs and promoters, to achieve established goals and adequately staff scheduled and paid events.
• Train, schedule, and manage team members, including separation of employment when necessary, following department and HR timelines, guidelines, and best practices.
• Hold or join at least monthly meetings with EMMs, GMs, and RDs, and weekly meetings with EMMs.
• Ensure weekly in-person or Teams meetings with EMMs and promoters focused on training and improving lead generation, and participate as needed.
• Maintain an average of one office visit per month and visit all offices at least once every six months or as business needs require.
• During office visits, train and support EMMs in recruiting, development, and people management; inspect display materials and resources; review event schedules, plans, operations, and personnel; and work on-site at events as needed.
• Follow department best practices for onboarding and training EMMs and promoters, including spending the first week on-site with an EMM.
• Cover EMM responsibilities, in partnership with the local office, during an EMM vacancy or absence, including recruiting, running and working events, training, and event setup and teardown as needed.
• Develop the assigned territory to increase exposure and market share.
• Find, research, identify, and schedule regional events, and approve events proposed by EMMs.
• Obtain, track, and manage event-booking processes and documentation, including contracts, entries, W-9s, certificates of insurance, and request cover sheets.
• Coordinate and assist with exhibit display setup and removal at events as needed.
• Manage tools, resources, reporting, and materials used for event coordination.
• Develop localized retail partnerships for staffed on-site displays and lead-generation activity.
• Identify community entities and develop on-site sponsorship programs.
• Follow department processes and practices for event scheduling, payments, certificates of insurance, post-show analysis, lead booking, recruiting and retention, reporting, and progressive disciplinary action.
• Meet department, regional, and company standards, including regional productivity, cost-per-lead, marketing-cost, and lead-conversion targets.
• Maintain professionalism and project a favorable company image through behavior and attire.
• Follow Human Resources policies, processes, and best practices.
• Submit paperwork on time, including payroll, leads, and reports.
• Support or work prescheduled events when staff are absent, as needed.
• Maintain measurable and attainable performance standards throughout the department, consult leadership before changing standards or practices, and ensure offices meet goals or take steps toward them.
• Establish proactive systems to replace poorly performing EMMs or promoters in a timely manner and minimize business and lead-generation disruption.
• Support additional business needs assigned by the RD, Director, or VP.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed