Growth Marketing Manager - DTC

CRI Genetics•Torrance, CA

5d•$90,000 - $125,000•Hybrid

About The Position

CRI Genetics is hiring a Marketing Growth Manager to build and lead the growth engine for its direct-to-consumer business, encompassing brand, acquisition, lifecycle, and launch strategy. The company has launched a smart wearable that combines 24/7 biometric tracking with a user's genetic profile and an AI assistant that explains changes in the user's body and why they may have occurred. The product is live, and the category is emerging. The role reports directly to leadership and has ownership of the overall growth strategy. The position is full-time with a hybrid schedule; flexible work-from-home options are available.

Requirements

At least 3 years of hands-on paid acquisition experience in DTC, eCommerce, or subscription businesses.
Hands-on Meta Ads experience personally managing prospecting, retargeting, and creative testing with real budgets.
Hands-on Google Ads experience across Search and Shopping or Performance Max; YouTube experience is a plus.
Strong command of CAC, ROAS, MER, LTV, and payback, applied to daily budget decisions.
Proficiency with GA4 and tracking setup, including pixels, Conversions API, and Tag Manager; experience configuring tracking rather than only reading dashboards.
A/B testing and landing-page optimization experience.

Nice To Haves

Klaviyo or lifecycle familiarity.
UGC or creator-led creative experience.
Health, wellness, or hardware experience.
Google Ads experience with YouTube.

Responsibilities

Own new-customer acquisition across Meta and Google, including Search, Shopping, Performance Max, and YouTube, and work hands-on in the ad accounts each week.
Scale winning campaigns and cut underperforming campaigns based on CAC, ROAS, and payback.
Plan, pace, and forecast paid media budgets against new-customer and revenue targets.
Run a continuous testing program across creative, audiences, offers, and landing pages, using documented hypotheses and clear win/loss criteria.
Brief and manage ad creative, including UGC and creator content, to maintain a pipeline of new winners.
Optimize landing pages and the DTC purchase funnel to convert more paid traffic into customers.
Own tracking and reporting using GA4, Meta Pixel/Conversions API, and Tag Manager, and work with the lifecycle team to move new customers into retention.