Growth Marketing Manager

Owner.com

13d•$140,000 - $170,000•Remote

About The Position

Owner is hiring an experienced Growth Marketing Manager to scale and optimize its Meta and TikTok user acquisition campaigns. This hands-on, high-impact media buying role combines paid social expertise, data-driven decision-making, AI fluency, and creative judgment. The manager will drive efficient customer acquisition, upsells, rapid testing, and marketing-attributed revenue, while partnering with Analytics, Creative, Engineering, Sales, and other Marketing teams. The role is fully remote and open to candidates anywhere in the U.S. or Canada. The Growth Marketing Manager will own paid social strategy and execution, evaluate full-funnel performance, allocate budgets, develop experimentation and creative testing processes, identify growth opportunities, and create AI-powered workflows and scalable reporting. Early goals include improving ROI across Meta and TikTok by approximately 10% in the first 30 days and developing at least five new concepts through creative testing. The estimated base salary is $140,000–$170,000, plus a generous pre-IPO equity package. Benefits include comprehensive health coverage, a remote-first workplace, unlimited PTO, and additional perks.

Requirements

At least 5 years of hands-on experience managing million-dollar budgets and optimizing Meta and TikTok campaigns, including campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization.
A track record of maintaining efficiency while scaling paid social spend and acquisition.
Comfort working in a fast-moving, high-ownership, and ambiguous environment.
Strong creative instincts and the ability to turn customer insights and performance data into effective paid social creative.
A systems mindset and experience building scalable processes.
Excellent communication skills, including the ability to turn data into actionable insights, engage a range of stakeholders, and influence business decisions.
Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization.

Responsibilities

Set the strategy and lead execution and optimization of Meta and TikTok paid social campaigns to drive efficient, scalable customer acquisition.
Own full-funnel performance by using lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions.
Build a process for monitoring performance and allocating paid social budgets across channels, campaigns, and products.
Develop and run structured experiments across audiences, creative, bidding strategies, campaign structures, and landing pages.
Partner with Creative to develop ad concepts, iterate on successful ads, and share creative insights that improve performance.
Monitor platform trends, emerging ad formats, and targeting capabilities to identify growth opportunities.
Collaborate with external agencies and Analytics, Marketing Operations, Creative, Engineering, and Sales teams to improve tracking, lead quality, and downstream conversion.
Identify and implement AI and automation workflows to speed up creative testing, improve campaign management, and increase efficiency.
Create automated, easy-to-understand performance reporting that shares useful insights and learnings across the business.
Build a repeatable process for faster creative testing.
Automate budget allocation decisions across paid social campaigns.
Test landing page designs to improve conversion rates.
Share creative learnings across teams to unlock cross-functional opportunities.
Drive an approximately 10% improvement in ROI across Meta and TikTok during the first 30 days.
Develop five or more new concepts based on creative testing.