Growth Marketing Manager

Rho•New York, NY

1d•$120,000 - $180,000

About The Position

Rho is a modern banking platform for startups and growth-stage companies, offering accounts, cards, expense management, bill payment, and bookkeeping with human support. Rho Incorporation enables founders to form a company and open a business account in one flow. The Growth Marketing Manager will own efforts to increase inbound incorporation volume, with the first-six-month goal of growing that volume by selecting and running the most effective channels. The role works with Sales, Partnerships, and Product to develop demand and improve the incorporation journey. Success is measured by monthly incorporations started and completed, and by how many founders subsequently fund their Rho accounts.

Requirements

3 to 6 years of experience in growth or performance marketing.
Hands-on experience in at least two of the following: paid acquisition, SEO/content, partnerships, or outbound.
Comfort owning a performance metric and reporting on it using data, SQL, or BI tools.
Ability to work quickly and resourcefully, shipping tests weekly without waiting for a perfect brief.

Nice To Haves

Experience at a B2B fintech or startup-focused company.
Knowledge of the founder and startup ecosystem.

Responsibilities

Own the plan for inbound incorporation growth and allocate time and budget across channels.
Run paid acquisition campaigns across search, social, and retargeting for founders forming a company.
Build content and SEO/AEO assets to help founders searching for incorporation support find Rho.
Source and manage partnerships with accelerators, communities, law firms, and founder-focused platforms.
Design outbound and lifecycle programs with Sales to convert high-intent founders into incorporations.
Work with Product to improve conversion from landing page to completed incorporation.
Track channel performance weekly, scale effective channels, and stop ineffective efforts.