Manager Growth Marketing
About The Position
The Manager, Growth Marketing leads the strategy and execution of WoodmenLife’s national, regional, and local advertising and integrated marketing efforts. Using data and testing, this role drives awareness, engagement, and growth by attracting new customers, increasing conversions, and strengthening customer retention. The manager is responsible for marketing and advertising activities including social media, email marketing, digital media, budgets, research, strategy, agencies, vendors, and staff. The position ensures that marketing and advertising activities and materials comply with applicable regulations, industry standards, and organizational policies. The role works on a hybrid 3/2 schedule at the WoodmenLife Tower. WoodmenLife is a purpose-driven, not-for-profit life insurance company committed to helping members and communities secure financial futures. The company offers a comprehensive benefits package including health, dental, vision, 401(k), and life insurance.
Requirements
- Bachelor’s degree in advertising, journalism, marketing management, or an equivalent degree.
- At least 10 years of experience in digital and traditional advertising.
- Professional Certificate in Digital Marketing through the Digital Marketing Institute or equivalent certification.
- At least five years of people-management experience with progressively increasing responsibilities.
- Experience leading or supporting specialized digital marketing functions, including social media and email/CRM marketing.
- Working knowledge of organic social media and lifecycle email/CRM strategies, including performance measurement and integration with broader digital marketing efforts.
- Project management experience, including vendor and/or advertising agency management.
- Ability to develop ROI reports on marketing and advertising activities and counsel WoodmenLife’s top executives on advertising and market research issues.
- Demonstrated experience managing multimedia budgets of $1 million or more and optimizing media spend to achieve organizational KPIs.
- Ability to use technology and database applications to manage multi-step workflow processes; proficiency with Microsoft 365 and familiarity with digital asset management and project/traffic tools such as ADO and PageProof, and email and social media marketing tools such as Mailchimp, Litmus/QA, and Hootsuite.
- Ability to craft effective prompts for AI systems to optimize outputs and improve task-execution efficiency.
- Familiarity with AI-powered productivity tools such as Microsoft Copilot and ChatGPT, and ability to use them for workflow automation and decision support.
- Understanding of ethical AI principles, data privacy considerations, and compliance standards for responsible use of AI technologies.
- Ability to use AI to streamline workflows, support fair and unbiased practices, and coach teams on safe, ethical, and effective AI use.
- Excellent organizational and communication skills and ability to multitask.
- Ability to work well with others and passion for providing an exemplary customer experience.
- Applicants must be currently authorized to work in the United States on a full-time basis; WoodmenLife will not sponsor work visas.
- Candidates must successfully complete the applicable background, credit, fingerprint, drug-screen, and reference checks; employment offers are contingent on passing the required checks.
Nice To Haves
- Experience in the insurance or financial services industry.
- Experience working with CRM platforms, specifically Microsoft Dynamics.
Responsibilities
- Lead the development and execution of an integrated digital advertising strategy to increase brand awareness, generate leads, and support recruiting efforts.
- Manage marketing programs and campaigns from beginning to end, coordinating with creative teams and external agencies.
- Recruit, train, and mentor marketing staff in advertising, digital media, social media, and email/CRM marketing, while coordinating with creative and communications/PR teams.
- Design multi-channel marketing plans across digital, print, and social media that align with business goals.
- Provide strategic oversight for national, regional, and local campaigns using digital advertising, social media, SEM, direct mail, email, and print advertising.
- Consult with and educate the Sales Force, Home Office business units, and subsidiaries about marketing and advertising.
- Allocate and manage marketing funds across channels to maximize return on investment.
- Oversee development and implementation of WoodmenLife’s advertising policy and standards; consult and partner with Compliance when needed.
- Monitor performance using analytics tools and AI insights, tracking KPIs such as conversion rates and lead generation.
- Identify trends.
- Establish standards and processes for corporate marketing research, including reporting results and insights to upper management.
- Serve as a marketing and advertising liaison to corporate leadership and the Sales Force, presenting reports, analysis, and recommendations.
- Meet attendance and punctuality expectations established by the supervisor and WoodmenLife policy.
- Perform other duties as assigned by management.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Life insurance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
