Marketing Manager

Tetherow Resort•Bend, OR

11d•$78,000 - $88,000

About The Position

Tetherow Resort is hiring a Marketing Manager to lead the resort’s marketing planning, budget, brand standards, digital engagement, and social media presence. The role develops and owns the annual marketing plan and promotions calendar in support of resort revenue goals, determines the timing and channels for offers and campaigns, and adjusts marketing spend based on performance. The Marketing Manager serves as the final approver for digital and onsite communications, conducts competitive analysis, and partners with department leaders to support revenue and engagement priorities. The role leads social media and digital engagement across platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube. It creates and publishes content, coordinates digital promotion and social coverage for resort offerings and experiences, and plans and optimizes paid social campaigns. The Marketing Manager also manages online reviews, tracks industry trends, and sets creative standards for outsourced design work, guiding vendors and approving deliverables.

Requirements

College degree.
At least three years of marketing experience, including at least two years owning campaigns, a marketing budget, or agency relationships.
Current knowledge of industry trends and ability to help drive content on social media platforms.
Excellent written and verbal communication and presentation skills.
Ability to build a marketing plan, manage a budget, and make data-informed decisions.
Experience with WordPress sites and mobile applications.
Strong understanding of Google Analytics and Google Tag Manager.
Strong organization, attention to detail, and follow-through.
Ability to work independently or as part of a team.
Ability to work well under pressure and resolve problems.
Professional appearance and pleasant demeanor.

Nice To Haves

HTML, CSS, and PHP experience.
Ability to execute basic graphic design edits.
Experience with Looker Studio (formerly Google Data Studio).
Energetic, inspiring, and adventurous approach; enjoys having fun at work and going above and beyond for the team and guests.
Creative problem-solving ability and willingness to think outside the box.

Responsibilities

Develop and own the annual marketing plan and promotions calendar in line with resort revenue goals, including selecting offers, launches, campaigns, timing, and channels.
Manage the marketing and advertising budget, allocate spending across channels and campaigns, and adjust based on performance.
Set brand and content standards for digital and onsite communications and serve as the final approver before content goes live.
Conduct competitive analysis across offerings, messaging, and channels, and recommend packages, offers, and positioning to leadership.
Partner with department leaders to set marketing priorities that support revenue and engagement goals.
Develop and execute social media and digital engagement strategies aligned with brand, sales, marketing, and revenue objectives.
Manage and grow the resort’s presence across social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
Create, schedule, coordinate, and publish engaging content and lead social media coverage and digital promotion for resort experiences, accommodations, dining, golf, events, weddings, outdoor recreation, seasonal campaigns, special offers, and community partnerships.
Plan, manage, and optimize paid social media advertising campaigns, including audience targeting, budget allocation, and performance tracking.
Manage online review platforms and ensure timely, professional responses.
Monitor emerging digital marketing trends, social platforms, and industry best practices to identify opportunities that support occupancy, event bookings, revenue growth, and business objectives.
Establish creative standards for outsourced design projects, guide vendor execution, and approve final deliverables.