Marketing Manager

Wilderness at the Smokies•Sevierville, TN

12d

About The Position

The Marketing Manager leads the development and execution of comprehensive marketing strategies to build brand identity and drive revenue across multiple resort properties. The role oversees creative, digital, and advertising initiatives, including campaign development, content creation, media planning, and vendor partnerships. It collaborates across departments to align promotions with business goals, optimize performance, and ensure consistent, high-quality guest-facing communications. The Marketing Manager manages marketing budgets for Wilderness at the Smokies and Soaky Mountain Waterpark; leads the Creative Design and Digital Media teams; oversees campaigns and marketing content across print, digital, and broadcast channels; and manages guest-facing communications, public relations, sponsorships, and brand activations. The position also supervises marketing department employees and is responsible for the unit’s direction, coordination, and evaluation, including hiring, training, work assignments, performance reviews, and resolving employee concerns.

Requirements

Bachelor's degree from a four-year college or university, or one to two years of related experience and/or training, or an equivalent combination of education and experience.
Tennessee Driver’s License or ability to obtain one within 60 days of employment.
Demonstrated leadership skills and ability to motivate and develop team members.
Ability to work independently with minimal supervision while managing multiple priorities.
Strong organizational skills and attention to detail.
Proficiency operating office equipment, including computers, voicemail, copiers, fax machines, and calculators.
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents; respond to common inquiries or complaints; write speeches and articles for publication; and present information effectively to management, public groups, and boards of directors.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume, and apply basic algebra and geometry.
Ability to define problems, collect data, establish facts, draw valid conclusions, interpret technical instructions in mathematical or diagram form, and work with abstract and concrete variables.
Good attendance and punctuality; professionalism and good grooming; proper uniform; efficient work; compliance with resort and office policies and procedures; and a positive attitude.
Regularly stand, walk, climb stairs for photo shoots, sit, use hands to finger, handle or feel, reach with hands and arms, talk or hear, and taste or smell; occasionally climb or balance, stoop, kneel, or crouch.
Regularly lift and/or move up to 10 pounds.
Vision requirements include close, distant, and color vision, peripheral and depth perception, and ability to adjust focus.

Responsibilities

Develop and execute brand strategy and marketing objectives for Wilderness properties.
Establish and manage marketing budgets for Wilderness at the Smokies and Soaky Mountain Waterpark.
Lead and oversee Creative Design and Digital Media teams, setting priorities and ensuring timely project completion.
Plan and execute integrated advertising campaigns across print, digital, and broadcast channels.
Manage website strategy and social media content across Facebook, Instagram, Twitter, YouTube, and Pinterest.
Collaborate with internal departments to create promotional materials and support business growth.
Direct creative production, including photography, video, vendor coordination, talent sourcing, and contract management.
Partner with external agencies to develop and maintain consistent branding across marketing channels.
Lead brainstorming sessions for campaigns, branding initiatives, and on-property signage.
Monitor marketing trends, performance metrics, and industry best practices to inform strategy.
Work with Revenue Management to align promotions, packages, and campaigns with business goals.
Serve as the primary contact for vendors, including advertising agencies and public relations partners.
Plan and execute public relations initiatives, sponsorships, and brand activations.
Maintain and manage marketing databases for email and direct mail campaigns.
Oversee copywriting, design, and production of promotional materials.
Track campaign performance and adjust strategies to meet objectives within budget.
Produce television, radio, and digital commercials, including scripting, casting, and production coordination.
Manage guest-facing communications, including in-room materials and on-site messaging platforms.
Use Adobe Creative Suite, MailChimp, and Microsoft Office to support marketing operations.
Perform additional duties as assigned.
Interview, hire, and train marketing employees; plan, assign, and direct work; appraise performance; reward and discipline employees; and address complaints and resolve problems.