Marketing Manager

Joyce University of Nursing and Health Sciences•Draper, UT

13d•Hybrid

About The Position

The Marketing Manager will help tell the Joyce University story and bring the brand to life across digital platforms, creative campaigns, campus experiences, and community connections. The role leads the University’s social media presence, creates engaging content, manages day-to-day marketing requests, and develops creative materials for prospective students, current students, alumni, and the wider community. The manager works with colleagues across the University, agencies, freelance designers, and external vendors to deliver thoughtful, high-quality marketing that supports University initiatives and strengthens the brand. About half of the role focuses on social media, with the remainder devoted to helpdesk, creative, and vendor work. The position is based at the Draper, Utah campus with a hybrid schedule of three days on campus and two days remote.

Requirements

Bachelor’s degree, preferably in Marketing, Journalism, Advertising, Communications, Information Technology, or a related field.
Creativity, strong organizational skills, and a passion for storytelling and brand engagement.
Ability to balance creative projects with day-to-day priorities, connect with diverse audiences, and collaborate with others.

Nice To Haves

Master’s degree.
4–5 years of relevant professional experience in marketing, social media, communications, advertising, or a related field.

Responsibilities

Lead social media planning and execution across Instagram, Facebook, LinkedIn, TikTok, and emerging channels, balancing planned campaigns with timely opportunities.
Create, curate, and publish photo, video, and written content that tells the University’s story, including campus life, classes, labs, and student and alumni stories.
Provide live coverage of graduation, pinning ceremonies, and campus and community events, sharing stories before, during, and after each event.
Plan, manage, and maintain a content calendar for posts, stories, and reels.
Monitor social media trends, audience conversations, and platform updates to identify content opportunities.
Monitor performance metrics and audience insights, measure campaign success, and recommend content strategy improvements.
Manage day-to-day community interactions by monitoring channels and responding promptly to comments, messages, and mentions in a friendly, on-brand voice.
Build and engage the online community of prospective students, current students, alumni, and supporters.
Route complaints, sensitive issues, and service questions to appropriate team members and follow up until resolved.
Keep social media profiles, bios, links, and branding current and consistent.
Plan and run photo and video shoots, including shot lists, scheduling, and talent releases.
Organize and update digital assets so photo and video libraries and promotional materials are current and easy to find.
Manage the marketing helpdesk or request queue by reviewing, prioritizing, assigning, and closing tickets on time.
Set clear turnaround expectations and keep requesters updated on request status.
Design and produce advertisements for digital, social, print, and outdoor placements.
Create flyers, posters, brochures, signage, banners, and event graphics, ensuring creative materials follow brand guidelines.
Manage promotional merchandise from sourcing products and vendors through design, sample review, and ordering.
Track promotional merchandise inventory, costs, and delivery timelines to ensure items are ready for events, campaigns, and campus needs.
Coordinate agencies, freelance designers, and vendors by providing creative briefs and managing timelines and feedback.
Attend and support campus events alongside the team.
Perform other duties as assigned.

Benefits

Self-directed paid time off
12 paid holidays
Medical insurance
Dental insurance
Vision insurance
Employer-paid short-term and long-term disability coverage
401(k) retirement plan
Professional development opportunities
Continuing education opportunities
A mission-driven environment focused on healthcare education and student success