Marketing Manager

Preferred Parking Service•Charlotte, NC

11d•Onsite

About The Position

Preferred Parking is hiring a Marketing Manager to own the company’s marketing strategy and brand, primarily supporting Business Development in winning and retaining property-owner clients across the Carolinas. This self-directed role sets marketing direction and develops materials for new business, while maintaining consistent branding across proposals, case studies, facility signs, and rate decals. The role also builds a focused parker marketing program and helps improve the parker experience. The work is divided approximately 60% toward Business Development and owner marketing, 20% toward brand standards and signage, and 20% toward parker marketing, experience, and digital activities. The Marketing Manager collaborates with Business Development, Operations, Technology, executives, employees, clients, vendors, and outside marketing partners. The role involves visiting locations across Charlotte and occasional travel in the Carolinas. The salary is listed as starting at $76,000 to $88,000. The position is onsite and eligible for benefits, with PTO available after 90 days and a 401(k) after six months. The company states that it will run a 10-year background check.

Requirements

At least 5 years of marketing experience.
Bachelor’s degree in marketing, communications, graphic design, or a related field, or equivalent experience.
Strong writing ability, including the ability to turn operating results into persuasive proposals, case studies, and white papers.
Advanced Canva skills and strong graphic design ability.
Hands-on experience with Google Business Profile, review management, email marketing platforms, Google Analytics, and Google and Meta ads.
Experience managing print, signage, or production vendors and projects.
Excellent attention to detail and ability to manage multiple projects and deadlines.
Strong verbal communication skills with executives, employees, clients, and vendors.
Ability to handle confidential information with discretion and professionalism.
Self-directed approach, with proven ability to set priorities, take initiative, and follow through without daily direction.
Ability to visit locations across Charlotte, with occasional travel in the Carolinas.

Nice To Haves

Experience in B2B services, commercial real estate, property management, hospitality, or multi-location businesses.
Experience writing or managing RFP responses.
Experience in parking, transportation, real estate, or facilities services.
Experience creating or enforcing brand standards across physical locations.
Experience pitching media or working with PR partners.
Adobe Creative Suite experience.
Strategic orientation paired with willingness to do hands-on work.
Strong eye for design, branding, and visual presentation.
Clear, persuasive writing.
Organized process ownership and follow-through.
Ability to build relationships across Business Development, Operations, and Technology.
Accountability, dependability, adaptability, and comfort working in a fast-moving environment.

Responsibilities

Lead writing and design of RFP responses, proposals, and sales presentations in Canva with the Business Development team.
Build and maintain reusable proposal content libraries and templates.
Create owner-facing case studies, white papers, capability decks, brochures, and one-pagers.
Plan and run email campaigns for owners, prospects, and referral partners to support the Business Development pipeline.
Maintain the company’s LinkedIn presence with posts about company wins, case studies, and industry topics.
Work with the company’s PR contact to identify and pitch positive coverage in trade and local business publications.
Support industry events, association memberships, and owner outreach.
Administer the Canva team account and own the company’s brand standards.
Update and distribute the Brand Standards Guide annually.
Manage the signage process, including applying brand standards to facility signage, rate decals, and wayfinding; managing vendors, quotes, and orders; coordinating installations with Operations; and tracking rollouts.
Audit signage and branded materials across locations, maintain a compliance tracker, and address gaps.
Maintain consistent branding across company materials, vehicles, uniforms, and digital channels.
Build and run a parker marketing plan focused on the company’s highest-revenue locations.
Manage Google Business Profile listings for all locations and keep information accurate, including hours, rates, photos, and directions.
Monitor and respond to online reviews, escalate operational issues to Operations, and report rating trends.
Run email campaigns for monthly and transient parkers, including promotions, rate changes, and new locations.
Run measured tests of Google and Meta ads, report cost per result, and recommend whether to scale or stop.
Track website performance with Google Analytics and collaborate with the outside web designer and developer on content updates, SEO improvements, and lead capture.
Partner with Operations and Technology to improve the parker experience, including signage, payment, and online information.
Deliver year-one outcomes including timely, on-brand proposals built from a maintained content library; at least three case studies and one white paper in active use by Business Development; a location-wide signage audit and compliance plan; accurate Google Business Profiles; a completed paid-ad test with documented results; and owner and parker email programs with reporting.