Casino Marketing Manager

Westgate Resorts•Las Vegas, NV

2d•Onsite

About The Position

The Casino Marketing Manager assists the Vice President of Casino Marketing with developing, managing, and analyzing casino programming to drive incremental revenue and increase guest satisfaction. The role executes project-related work with an emphasis on organization, communication, and reporting. Responsibilities include coordinating casino hardware and systems implementations, supporting loyalty marketing promotions and analysis, assisting with database marketing data tasks, and providing operational support to the Casino Marketing team.

Requirements

Strong organization and communication skills.
Sound understanding of Casino Marketing customer segmentation, profiles, and dynamic traits.

Nice To Haves

Knowledge of and experience creating, developing, and/or implementing casino promotions and offers for casino customers.
Experience working with Offercraft, NRT Kiosks, OPTX, ACSC, and EBS bonusing suite.
Casino or hospitality marketing experience.
Bachelor’s degree in Business Management, Hospitality, Marketing, or Computer Science.

Responsibilities

Manage the implementation process for new casino hardware and systems from start to finish.
Coordinate activities, resources, and equipment requirements.
Partner with the casino senior leadership team to establish project KPIs, action items, and timelines.
Analyze project risks and opportunities.
Assist with Loyalty Marketing promotional rollout and programming analysis.
Assign tasks to internal teams and develop schedules for needed resources.
Manage vendor troubleshooting for casino systems and hardware.
Create and maintain comprehensive project documentation, plans, and reports.
Assist the Database Marketing team with data extraction, analysis, and data input.
Provide operational support to the Casino Marketing team as directed.