Senior Content Marketing Manager

Valimail Inc.

7d • $124,999 - $160,000

About The Position

Valimail, a DigiCert company, is seeking a seasoned content marketer to define and execute content strategy that positions Valimail as a thought leader in the email trust space. The role calls for a strong storyteller who can create content strategies that educate, influence, and engage B2B buyers, while challenging conventional approaches to B2B marketing.

The Senior Content Marketing Manager will develop content for multiple channels and topics, from industry trends and innovation to real-world impact stories. The role will shape Valimail’s narrative and brand for a broader total addressable market, and measure success through metrics such as organic web traffic, high-quality leads, brand awareness, and new customers. The position works with internal stakeholders and the creative team to maintain consistent, effective messaging across the customer journey.

Requirements

• At least 5 years of content marketing experience, including creating blog posts, white papers, webinars, and other content.
• Experience revamping and executing a new content strategy for a B2B SaaS brand.
• Excellent grammar, messaging, punctuation, and writing skills.
• Willingness to think outside conventional B2B approaches, test ideas, and collaborate closely with the creative team.
• Entrepreneurial mindset and ability to work in a fast-paced environment.
• Editorial mindset and familiarity with audience preferences.
• Knowledge of SEO, web traffic metrics, and demand generation tools.
• Bachelor's degree in Marketing, Journalism, Public Relations, or a related field.

Responsibilities

• Build a steady cadence of high-quality content for all stages of the funnel.
• Develop a multi-channel content marketing strategy and roadmap to support brand awareness, demand generation, and ABM campaigns.
• Create and manage production of blogs, email campaigns, website content, videos, and webinars for buyers in healthcare, restaurant, and retail verticals.
• Lead creative content and messaging ideas while maintaining consistency across demand generation, digital, web, social, video, and other channels.
• Collaborate with internal stakeholders to create engaging stories aligned with company messaging.
• Develop creative, effective content that drives engagement and audience growth.
• Ensure content aligns with funnel-building objectives and is consistently delivered across touchpoints.
• Use data to set goals, measure success, and refine content strategy.
• Maintain a functional content calendar and ensure consistency in style, quality, and tone.
• Write and edit high-performing content with close attention to detail.
• Copy edit a variety of marketing materials.

Benefits

• Competitive compensation and comprehensive health, dental, and vision coverage.
• Retirement savings programs with company matching (401(k) or RRSP).
• Generous paid time off, including holidays and vacation.
• Paid parental leave and family support benefits.
• Life and disability coverage.
• Flexible spending and health savings options, where applicable.
• Health and wellness support, including gym reimbursement and wellness programs.
• Employee Assistance Program with 24/7 confidential support for employees and families.
• Education assistance and professional development opportunities.
• Access to LinkedIn Learning and continuous learning resources.
• Employee referral bonus program and additional company perks and discounts.
• Internal rewards and recognition platform to acknowledge project wins, milestones, and employee contributions.
• Business travel insurance and global employee support programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior