Senior Content Marketing Manager
About The Position
OneSignal is seeking a Senior Content Marketing Manager to develop compelling content that advances brand and business goals. This hands-on senior individual contributor will translate company priorities, customer insights, and market opportunities into high-quality content, own editorial strategy, and build an always-on content engine around customer results, product expertise, and original research. The role combines strategy and execution, including writing and editing, interviewing customers and experts, developing repeatable content programs, and working cross-functionally with Marketing, Sales, Product, Partners, and Customer Success. The manager will shape content distribution, measure its impact, and use AI to improve workflows. The position reports directly to the Head of Marketing. The role is responsible for OneSignal’s content strategy and editorial direction; creating practical guides, customer stories, research, and thought leadership; uncovering customer and industry stories; expanding distribution through channels and partnerships; growing organic visibility through SEO and AEO; and using AI in research, briefing, editing, and content repurposing while preserving quality, accuracy, and brand voice. It also leads the annual State of Customer Engagement report and measures performance against MQLs, SQLs, and pipeline to optimize strategy and investment.
Requirements
- 6+ years of content marketing experience in B2B SaaS.
- Excellent writing and editing skills, with the ability to explain complex subjects clearly.
- Experience building content strategy and executing it from identifying an opportunity through publication and distribution.
- Strong customer communication skills and ability to conduct customer interviews, write compelling stories, and obtain customer approvals.
- Expertise in SEO and an experimental approach to discovery through AI search.
- Practical experience using AI in content workflows to improve efficiency and output without sacrificing quality.
- Ability to prioritize, manage competing requests, and collaborate effectively across teams.
- Ability to move quickly, make sound decisions in an ambiguous environment, and adapt as priorities evolve.
- A can-do attitude and willingness to take on challenges without clear direction.
Responsibilities
- Own OneSignal’s content strategy and editorial direction, developing stories, themes, and thought leadership that support brand and business goals.
- Create practical guides, customer stories, research, and thought leadership that translate complex ideas into actionable insights.
- Interview customers and industry experts to develop stories that showcase perspectives, customer outcomes, and business impact.
- Drive content distribution and partnerships across channels, collaborating with Marketing, executives, creators, publishers, and partners to expand reach and engagement.
- Grow organic visibility through SEO and AEO, optimizing content for search engines and AI discovery to drive qualified traffic and demand.
- Use AI to build efficient workflows for research, briefing, editing, and content repurposing while maintaining quality, accuracy, and brand voice.
- Lead the annual State of Customer Engagement report.
- Measure content performance against MQLs, SQLs, and pipeline to continuously optimize strategy and investment.
- Write and edit content, develop repeatable content programs, and collaborate cross-functionally across Marketing, Sales, Product, Partners, and Customer Success.
Benefits
- Competitive equity program
- Comprehensive and inclusive benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
