Senior Content Marketing Manager, Institutional

Stellar Development Foundation • San Francisco, CA

5d • Hybrid

About The Position

The Senior Content Marketing Manager, Institutional will own the institutional content program at the Stellar Development Foundation (SDF), serving as the storyteller, educator, and persuader for banks, asset managers, payment companies, and other institutions considering building on Stellar. The role develops content that helps institutions understand how Stellar supports regulated finance and moves prospective partners from evaluation to decision.

The manager will create institutional content such as case studies, solution briefs, explainers, recurring briefings, and account-based marketing (ABM) tracks. They will work with Business Development, Growth, Product Marketing, Digital Strategy, and agency partners to align content with buyers, solutions, deal stages, and distribution channels. The role also supports executive thought leadership and event-driven outreach, and measures content performance through business development usage and target-account engagement.

The Stellar Development Foundation is a nonprofit organization supporting the development and growth of the Stellar network and its ecosystem. Its mission is to create equitable access to the global financial system through blockchain technology.

Requirements

• 7–10 years of experience in content marketing, editorial, or research writing, including at least 3 years writing for institutional or enterprise B2B buyers in financial services, fintech, payments, or digital assets.
• A portfolio of institutional-grade work, such as white papers, case studies, and explainers suitable for analyst or executive recommendations.
• Working fluency in tokenization, stablecoins, custody, settlement, and cross-border payments, with the ability to explain concepts such as anchors, trustlines, and clawbacks clearly.
• Experience partnering with Business Development, sales, or demand generation on ABM, nurture, and account growth.
• Strong research skills and the ability to substantiate content with evidence institutions trust, including analyst research, industry benchmarks, and customer results.
• Ability to measure content impact, including BD usage and target-account engagement, and apply findings to future content.
• Strategic understanding of content distribution across paid, organic, owned, and partner channels, and ability to work with a Digital Strategy team on paid execution.
• Experience creating or coordinating a range of formats, including long-form content, newsletters, web copy, social content, and briefs for designers and video producers.
• Exceptional writing and editing skills, with clear, specific, evidence-led prose and no hype.
• Sound judgment about claims, including the distinction between what technology enables and what a regulated institution is responsible for.
• Ability to manage multiple projects and reviewers, including product subject-matter experts, legal, executives, and external partners, while maintaining quality and meeting deadlines.

Nice To Haves

• Written for or worked at a bank, asset manager, custodian, market infrastructure provider, or payments company.
• Understanding of how institutions evaluate public blockchains, including multi-chain strategies.
• Experience with AI-assisted content workflows and judgment about where they are useful and where editorial decisions are needed.
• Experience building content programs that appear in AI search answers as well as Google results.

Responsibilities

• Create institutional content—including case studies, primers, one-pagers, and web experiences—that communicates Stellar's value to buying committees at issuers, asset managers, banks, and payment providers.
• Map content to specific buyers, stages of the buying process, and solutions such as issuance, movement, and capital deployment.
• Develop enablement content that reduces friction in the middle and bottom of the funnel, including case studies, account-specific collateral, objection handling, and follow-up materials.
• Partner with Product Marketing, Social, Digital Strategy, and agency partners to adapt a central idea across formats and channels, including long-form content, newsletters, LinkedIn, web pages, and short videos.
• Design and manage full content programs, such as institutional decision-maker briefings and ABM content tracks, from concept through distribution and measurement.
• Support executive thought leadership by producing research and data, charts and exhibits, and derivative content for newsletters, web, and social.
• Create event-driven outreach materials, including invitation copy, outbound sequences, pre-event briefs, account-specific one-pagers, and follow-up content for Meridian and institutional roundtables.
• Plan distribution across paid, organic, owned, and partner channels before content is written, and work with Digital Strategy on paid execution.
• Measure content impact by tracking Business Development usage and target-account engagement, and use results to guide future content.

Benefits

• Competitive pay and lumen-denominated grants.
• Competitive health, dental, and vision coverage, with most plans covered at 100% for the employee and dependents.
• Flexible time off and 15 company holidays, including a company-wide holiday break.
• Paid parental leave for all parents and paid pregnancy disability leave for birthing parents.
• Gym reimbursement of $80 per month.
• Life and accidental death and dismemberment coverage up to $50,000.
• Short- and long-term disability coverage.
• 401(k) with a 4% match.
• Health and dependent care flexible spending accounts.
• Commuter benefits with a $250 per month employer contribution.
• Health Savings Account with a monthly employer contribution.
• Family-building benefits through Kindbody.
• Wellbeing benefits, including One Medical, Rightway, and Headspace.
• Learning and development budget of $1,500 per year.
• Daily lunch and snacks in the office.
• Company retreats.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed