Senior Manager - Institutional Marketing

Hines•New York, NY

About The Position

Hines is seeking an experienced, commercially minded Senior Manager, Investor Marketing to lead the firm’s global institutional investor marketing strategy. Reporting to the Director of Investor Marketing – Institutional within the Global Marketing team, this role develops and executes integrated marketing programs that strengthen Hines’ brand, deepen investor engagement, and support fundraising objectives across institutional investor audiences. The role partners with Investment Management leadership, Capital Markets, Fund Teams, and global Marketing teams to lead campaigns across digital, events, and investor engagement channels, ensuring consistent messaging throughout the investor journey. The successful candidate combines strategic thinking with strong execution, using data-driven insights and business partnerships to build awareness, foster engagement, and reinforce Hines’ position in institutional real estate investment. The role also creates investor-facing content, supports investor events and product commercialization, collaborates with cross-functional teams, and evaluates campaign performance.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related discipline from an accredited institution.
Eight or more years of experience in investor marketing, institutional marketing, asset management marketing, or financial services marketing.
Strong understanding of institutional investor audiences, including pension funds, sovereign wealth funds, insurance companies, consultants, and multi-managers across global markets, as well as institutional investment vehicles.
Demonstrated experience developing and executing marketing strategies that support fundraising and business development objectives.
Strong stakeholder engagement capabilities, including experience engaging senior executives from fund teams and capital raising teams in a global matrixed organization.
International mindset and experience working across cultures and time zones.

Nice To Haves

MBA.
Experience within real estate, private markets, alternative investments, or institutional asset management.

Responsibilities

Develop and execute an integrated global investor marketing strategy aligned with institutional fundraising priorities.
Design and execute multichannel campaigns that engage institutional investors throughout the investor lifecycle.
Partner with Capital Markets teams to identify opportunities to strengthen investor engagement, acquisition, and retention.
Lead integrated marketing programs across email, digital channels, social media, webinars, industry events, Hines-hosted events, and other investor touchpoints.
Develop campaign plans, messaging, and content calendars that support fundraising priorities and strategic business objectives.
Support planning and execution of Hines-hosted investor events, including Annual Investor Meetings, regional investor forums, and exclusive client engagement opportunities.
Develop event marketing materials and presentations that create a consistent, compelling investor experience.
Create investor-facing marketing content, including performance marketing emails, website content, thought leadership, videos, webcasts, case studies, event presentations, and asset fact sheets.
Work with Investment Management leadership, Research, and Fund Teams to translate investment insights into engaging marketing content.
Ensure consistent messaging and branding across marketing channels and alignment with Product Marketing and Business Development materials.
Maintain and evolve core investor marketing collateral.
Collaborate with Digital Marketing, Events, Public Relations, Investor Relations, Sales Enablement, Due Diligence, and regional Marketing teams to deliver integrated programs.
Partner with Product Development on product launches and commercialization initiatives.
Manage multiple projects while maintaining high-quality execution and meeting deadlines in a fast-paced global environment.
Measure campaign effectiveness, analyze performance metrics, and recommend strategies to improve marketing impact.