Institutional Marketing Director– Immunology

AstraZeneca • Wilmington, DE

5d

About The Position

AstraZeneca is seeking an Institutional Marketing Director to join its US Immunology Marketing Leadership Team. The role leads account-based engagement and emerging customer segments, shaping partnerships with Integrated Delivery Networks (IDNs), Community Health Systems, Supergroups, academic institutions, and advanced practice providers. It operates within a matrixed organization, connecting Marketing, Sales, Market Access, Medical Affairs, Regulatory, and Operations to develop and deliver go-to-market strategies across the healthcare ecosystem.

The director leads institutional channel strategy and account-based planning, aligns institutional selling teams with brand strategy, and drives insight generation and marketing activation across customer segments and treatment settings. The role also supports Immunology senior leadership and coordinates strategic planning across indications and functions to maximize portfolio synergies.

Requirements

• Bachelor's degree required.
• At least 8 years of Pharmaceutical or Healthcare experience.
• At least 5 years of Pharmaceutical Marketing or related experience, including Marketing, Managed Markets, Pharmaceutical Sales, Market Research/Analytics, Strategic Planning, or relevant Agency experience.
• Demonstrated leadership within cross-functional teams and strong learning agility.
• Broad knowledge of the branded pharmaceutical development-to-commercialization process, including marketing insight and strategy development.
• Expert written, presentation, strategic analysis, and business case development skills, including the ability to synthesize complex information into executive-level communications.
• Proven ability to collaborate, influence at all levels, and lead without authority across cross-functional teams and partners.
• Ability to travel approximately 20%.

Nice To Haves

• Advanced degree in Business, Marketing, or the Sciences.
• Broad business acumen with experience across multiple functions.
• Experience in cross-channel, cross-customer marketing.
• At least 3 years of leadership experience managing teams.
• At least 3 years of experience in Rheumatology/Immunology or specialty care.
• Experience across the product life cycle, including emerging, launch, in-line, and mature stages.

Responsibilities

• Lead institutional channel strategy across IDNs, Community Health Systems, and Supergroups, using a Strategic Account Selling framework and tailored resources.
• Serve as the key liaison between marketing and institutional-based selling teams to align efforts with broader brand strategies and goals.
• Develop account-based go-to-market recommendations, including customer segmentation, field deployment, and coordinated account execution plans; provide leadership and subject-matter expertise.
• Drive insight generation in partnership with Insights & Analytics, unifying intelligence across critical HCP segments and treatment settings.
• Build a brand strategy to activate advanced practice practitioners, academia, and fellows, from insight development through execution.
• Design and deploy marketing assets aligned to prioritized value propositions, from briefing through execution.
• Collaborate with cross-functional teams across headquarters and the field.
• Support Immunology senior leadership in organizational alignment and critical business decisions.
• Lead coordinated strategic planning across indications and functions to maximize portfolio synergies.

What This Job Offers

• Job Type: Full-time
• Career Level: Director