Associate Director, US Lifecycle Marketing – Immunology

AstraZeneca • Wilmington, DE

2d • Onsite

About The Position

The Associate Director, Lifecycle Marketing translates Immunology brand and indication-expansion strategy into HCP-ready marketing tactics across new disease indications in the Lifecycle Management (LCM) portfolio. The role is the primary tactical execution partner to the CLE/LN and SSc/IIM Marketing Directors, co-developing launch-ready collateral, digital assets, and field enablement materials while maintaining a unified Immunology brand voice. The position works closely with Sales Leadership, Omnichannel, Commercial Learning, and MLR to support consistent, compliant, high-impact HCP engagement across LCM indications.

The Associate Director brings brand and indication-expansion strategies to life through HCP experiences, prioritizes and sequences launch tactics with Sales and Brand Leadership, and collaborates with marketing colleagues to adapt tactics by indication while maintaining a cohesive brand. The role co-creates branded and unbranded iCVA experiences and HCP websites, leads delivery of the unbranded website and its traffic drivers in alignment with the Omnichannel Associate Director, and uses agency expertise and AI-enabled methods to improve content quality, cycle times, and return on HCP-facing investments.

The position partners with Sales Leadership, the Sales Leadership Excellence Associate Director, Commercial Learning, and CAL to develop launch-ready field training and guidance. It develops field resources including iCVA content, sales training, promotional education, campaign pull-through tactics, and MLR-approved collateral for personal and non-personal channels. The Associate Director guides agency and vendor partners, progresses assets through MLR, Legal, and Regulatory review, and works with Insights & Analytics and Omnichannel partners to assess performance and improve campaigns and assets.

Requirements

• Bachelor’s degree.
• At least 5 years of experience in pharmaceutical, biotechnology, healthcare marketing, sales, or another commercial function.
• Demonstrated success leading HCP, consumer, sales enablement, or field-facing commercial initiatives.
• Strong cross-functional leadership, communication, and stakeholder management skills, including experience navigating a matrix organization.
• Strong analytical and business-planning capabilities.
• Experience managing budgets at scale.

Nice To Haves

• At least 5 years of experience in Immunology, Rheumatology, Dermatology, Specialty Care, or Biologics.
• Experience supporting a specialty sales organization.
• Omnichannel marketing and customer engagement experience.
• Pharmaceutical launch or lifecycle management experience.
• MBA or another advanced degree.

Responsibilities

• Translate brand and indication-expansion strategies, insights, campaigns, and messaging platforms into compelling HCP-ready experiences across new disease indications and specialties.
• Partner with Sales and Brand Leadership to prioritize and sequence tactics and assets that build HCP readiness at each launch milestone.
• Collaborate with marketing colleagues to deliver launch tactics tailored by indication while maintaining a cohesive Immunology brand voice.
• Co-create branded and unbranded iCVA experiences and HCP websites that connect strategy, messaging, and channel execution.
• Lead delivery of the unbranded website and its core traffic drivers in alignment with the Omnichannel Associate Director.
• Use agency expertise and AI-enabled ways of working to accelerate high-quality content, shorten cycle times, and improve the return on HCP-facing investments.
• Partner with Sales Leadership, the Sales Leadership Excellence Associate Director, Commercial Learning, and CAL to create practical, launch-ready training and guidance for field teams.
• Develop field-ready resources, including branded and unbranded iCVA content, sales training materials, promotional education assets, campaign pull-through tactics, and MLR-approved collateral across personal and non-personal channels.
• Serve as the key tactical partner to the CLE/LN and SSc/IIM Marketing Directors, turning brand strategy into high-quality HCP-ready deliverables.
• Align with Sales Leadership Excellence and Omnichannel Associate Directors to keep shared asset frameworks connected, adaptable, and true to the brand.
• Guide agency-of-record and vendor partners, alongside Marketing Directors, to deliver work on time, on budget, and linked to strategy.
• Lead day-to-day development of assets and progress them through MLR, Legal, and Regulatory review to enable compliant, on-label, timely HCP engagement.
• Work with Insights & Analytics and Omnichannel partners to understand performance across HCP touchpoints and apply insights to improve campaigns and assets.

Benefits

• Short-term incentive bonus opportunity.
• Eligibility to participate in the equity-based long-term incentive program for salaried roles.
• Retirement contribution for hourly roles.
• Commission payment eligibility for sales roles.
• Qualified retirement program, including a 401(k) plan.
• Paid vacation and holidays.
• Paid leaves.
• Health benefits including medical, prescription drug, dental, and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Director