Associate Director, US Lifecycle Marketing – Immunology

AstraZeneca • Philadelphia, PA

4d • $180,000 - $216,000 • Onsite

About The Position

The Associate Director, US Lifecycle Marketing – Immunology translates Immunology brand and indication-expansion strategy into HCP-ready marketing tactics across new disease indications in the Lifecycle Management portfolio. The role is the primary tactical execution partner to the CLE/LN and SSc/IIM Marketing Directors, co-developing launch-ready collateral, digital assets, and field enablement materials that maintain a unified Immunology brand voice. It partners closely with Sales Leadership, Omnichannel, Commercial Learning, and MLR to deliver consistent, compliant, and high-impact HCP engagement across lifecycle indications.

The position brings launch strategy to life by translating insights, campaigns, and messaging platforms into HCP experiences; prioritizes launch assets with Sales and Brand Leadership; and develops connected branded and unbranded digital experiences, including iCVA and HCP websites. It also supports field readiness through training, guidance, promotional education, and approved collateral across personal and non-personal channels. The role guides agency and vendor partners, manages asset progression through MLR, Legal, and Regulatory review, and uses performance insights to improve campaigns and assets.

This position is based in Wilmington, Delaware, with a minimum of three days per week onsite and no remote-work option. The annual base pay range is $180,000–$216,000, with a short-term incentive bonus opportunity and, for salaried roles, eligibility to participate in an equity-based long-term incentive program. Benefits include a qualified 401(k) plan, paid vacation and holidays, paid leaves, and medical, prescription drug, dental, and vision coverage, subject to applicable plan terms.

Requirements

• Bachelor’s degree.
• At least 5 years of experience in pharmaceutical, biotechnology, healthcare marketing, sales, or another commercial function.
• Demonstrated success leading HCP, consumer, sales enablement, or field-facing commercial initiatives.
• Strong cross-functional leadership, communication, and stakeholder management skills, including experience navigating a matrix organization.
• Strong analytical and business-planning capabilities.
• Experience managing budgets at scale.

Nice To Haves

• At least 5 years of experience in Immunology, Rheumatology, Dermatology, Specialty Care, or Biologics.
• Experience supporting a specialty sales organization.
• Omnichannel marketing and customer engagement experience.
• Pharmaceutical launch or lifecycle management experience.
• MBA or another advanced degree.

Responsibilities

• Translate brand and indication-expansion strategies, insights, campaigns, and messaging platforms into HCP-ready experiences across new disease indications and specialties.
• Partner with Sales and Brand Leadership to prioritize and sequence tactics and assets that build HCP readiness at launch milestones.
• Collaborate with marketing colleagues to deliver indication-specific launch tactics while maintaining a cohesive Immunology brand voice.
• Co-create branded and unbranded iCVA experiences and HCP websites; lead delivery of the unbranded website and its core traffic drivers in alignment with the Omnichannel Associate Director.
• Use agency expertise and AI-enabled ways of working to accelerate content development, shorten cycle times, and improve returns on HCP-facing investments.
• Partner with Sales Leadership, the Sales Leadership Excellence Associate Director, Commercial Learning, and CAL to create launch-ready field training and guidance.
• Develop integrated field resources, including iCVA content, sales training materials, promotional education assets, campaign pull-through tactics, and MLR-approved collateral for personal and non-personal channels.
• Serve as the tactical partner to the CLE/LN and SSc/IIM Marketing Directors, turning brand strategy into HCP-ready deliverables.
• Coordinate with Sales Leadership Excellence and Omnichannel Associate Directors to keep shared asset frameworks connected, adaptable, and aligned with the brand.
• Guide agency-of-record and vendor partners, alongside Marketing Directors, to deliver work on time, within budget, and linked to strategy.
• Lead day-to-day development and progression of assets through MLR, Legal, and Regulatory review to support compliant, on-label, timely HCP engagement.
• Work with Insights & Analytics and Omnichannel partners to assess performance across HCP touchpoints and apply insights to improve campaigns and assets.

Benefits

• Qualified retirement program (401(k) plan).
• Paid vacation and holidays.
• Paid leaves.
• Medical coverage.
• Prescription drug coverage.
• Dental coverage.
• Vision coverage.
• Short-term incentive bonus opportunity.
• Eligibility to participate in an equity-based long-term incentive program for salaried roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Director