Senior Content Marketing Manager

Mortenson•Robbinsdale, MN
•$116,300 - $174,500

About The Position

Mortenson is seeking a Senior Marketing Manager to lead the marketing team and support company growth. The role develops key messages and stories that communicate the company’s capabilities, manages local brand presence, and supports effective communication with target customers. Strong communication skills, flexibility, and integrity are important for success. The position leads content and proposal development, marketing strategy and implementation, team performance, resource and budget management, content calendars, and integrated campaigns. It also develops thought leadership and brand-building strategies, ensures consistency of brand voice, and collaborates with customer marketing teams on project-level marketing. The role requires understanding customers and their industries so that work resonates with target audiences. Mortenson is a builder, developer, and EPC (Engineering, Procurement, and Construction) company with expertise in markets including sports, renewable energy, data centers, and healthcare. The role is eligible for Mortenson’s incentive plan. Visa sponsorship is not offered; applicants must be legally authorized to work in the U.S. without employment visa sponsorship.

Requirements

  • Four-year degree in Marketing, Communications, Business, or a relevant field.
  • Eight or more years of experience winning customer pursuits, content marketing, proposal development, and storytelling.
  • B2B experience writing key messages for target customer audiences; samples will be requested.
  • Experience writing thought-leadership articles and developing customer presentations.
  • Problem-solving capability.
  • Advanced to expert proficiency in Adobe Creative Suite, including Adobe InDesign, Illustrator, and Photoshop.
  • Intermediate to advanced proficiency in Microsoft Word, Excel, Outlook, PowerPoint, and Salesforce.com.
  • Must be legally authorized to work in the U.S. without employment visa sponsorship.

Nice To Haves

  • AEC or other professional services industry experience.

Responsibilities

  • Create, develop, and produce differentiated communication tools, such as infographics and customer presentations, to support competitive advantage and new-business acquisition.
  • Oversee or facilitate the proposal and content creation processes, including scheduling marketing resources, collaborating with business development and operations leaders, and producing and approving high-quality final deliverables on time.
  • Guide the team in refining and applying proposal-process and content best practices, consulting and facilitating from pre-proposal through presentation stages.
  • Develop the marketing strategy and implementation plan in collaboration with business development and group leadership, including budgets and timelines; execute the plan, measure results, and make adjustments throughout the year.
  • Lead team members by example, provide coaching and feedback, and manage performance.
  • Manage resources for developing and communicating the content calendar and integrated campaigns to executives and subject matter experts.
  • Optimize the marketing budget across mediums, identify the best use of resources, and leverage internal and external resources to achieve business development objectives.
  • Learn about customers and their industries so work reflects customer language and resonates with target audiences.
  • Generate thought-leadership and brand-building insights and strategies that distinguish Mortenson from competitors and reach target customers and projects ahead of RFPs, including ideation, creative development, distribution, and measurement.
  • Ensure stakeholders and subject matter experts are aligned and ready to meet production schedules.
  • Guard the brand voice and style, ensuring consistency across touchpoints and using company best practices, templates, tools, and other support.
  • Collaborate with customer marketing teams on project-level marketing and provide marketing materials, ideas, and support to build awareness and excitement around high-profile projects.
  • Build effective working relationships with people of diverse backgrounds and organizational levels.

Benefits

  • Medical and prescription drug plans, including vision coverage at no additional cost (for eligible non-craft and non-union craft employees working 25 or more hours per week).
  • Dental plan.
  • 401(k) retirement plan with a Mortenson match.
  • Paid time off, holidays, and other paid leaves.
  • Employer-paid life, AD&D, and disability insurance.
  • No-cost mental health tool and concierge with extensive work-life resources.
  • Tuition reimbursement.
  • Adoption assistance.
  • Gym membership discount program.
  • Eligible for Mortenson’s incentive plan.
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