Content Marketing Manager

Influ2

4d • Remote

About The Position

Influ2 is seeking a Content Marketing Manager to own the company’s content strategy and execution across channels, including its website, blog, thought leadership, and email marketing. This individual contributor role combines strategic direction with hands-on content creation and editorial work. The manager will collaborate with marketing functions, especially SEO, to produce content that is distinctive, useful to its audience, and effective for business goals.

The role calls for a strong writer and editor with original ideas, sound editorial judgment, and curiosity about customers and the marketing and technology landscape. The successful candidate will connect content priorities to company goals, create and distribute content across formats, and use performance analysis to inform future editorial and strategic decisions. Success means producing recognizable, engaging content that contributes to pipeline and partnering creatively and strategically with marketing teams.

Requirements

• At least 5 years of experience in content marketing or editorial roles.
• A strong portfolio of personally written content demonstrating original thinking, excellent writing, and ability to work across formats.
• Experience owning content strategy and execution, from idea development through production and performance analysis.
• Strong editorial instincts and the ability to identify, assess, and improve content ideas.
• Excellent writing and editing skills, including the ability to make complex topics accessible without losing their value.
• A point of view on marketing and technology, with the ability to question familiar approaches and develop non-obvious ideas.
• Curiosity about customers, their challenges, and decision-making, and the ability to find useful insights through conversations, research, and data.
• Ability to move between big-picture strategy and hands-on execution.

Nice To Haves

• Experience in B2B technology or SaaS.
• Experience in martech, adtech, or ABM.

Responsibilities

• Own the content strategy and editorial calendar, identifying worthwhile topics, stories, and formats and connecting priorities to company goals.
• Write, edit, and produce website, blog, thought leadership, customer story, report, and other content.
• Partner closely with SEO to develop content that earns visibility without compromising quality, including SEO and GEO growth efforts.
• Own content and copy for email marketing, including newsletters, nurture sequences, campaign emails, and customer communications.
• Work with channel owners to identify opportunities to extend the life and impact of strong content.
• Set and maintain high editorial standards across published content, ensuring it is clear, distinctive, and worthwhile.
• Analyze content performance and use findings to inform editorial and strategic decisions.
• Collaborate with marketing teams as a creative and strategic partner, bringing strong ideas.

Benefits

• Remote work flexibility with no fixed working hours.
• Unlimited vacation policy.
• Generous parental leave and other well-structured paid time off policies.
• Comprehensive medical, dental, and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed