Content Marketing Manager

Genetec

1d

About The Position

The Content Marketing Manager leads B2B content programs and the North America customer story program. The role serves as project manager, editor, and reviewer for written and video content, ensuring deliverables meet brand standards, support campaign objectives, and achieve measurable performance. It also includes writing short-form copy, such as digital ads and emails.

The successful candidate combines writing, editorial judgment, creativity, and project management skills. They manage multiple projects and direct freelance writers, agency partners, and internal stakeholders to deliver content that supports the North America Marketing Team's goals.

Requirements

• 3–7+ years of experience in content marketing or editorial management.
• Proven experience managing multiple content formats, including case studies, blogs, whitepapers or ebooks, and bylines.
• Strong project management skills and the ability to handle overlapping deadlines and stakeholders.
• Experience managing freelance writers or agency partners.
• Exceptional writing, editing, and storytelling abilities.
• Working knowledge of SEO and content performance optimization.
• Strong collaboration and communication skills.
• Experience using a project management platform.
• Must be located in the East or Central United States.

Responsibilities

• Manage freelance writers, agency partners, and internal stakeholders to ensure content projects are completed on time.
• Oversee content such as written and video customer stories, blog articles, ebooks, and other long-form assets.
• Write short-form copy for projects such as digital ads and emails.
• Review and edit content to ensure alignment with brand voice, messaging, and quality standards.
• Review content briefs and suggest enhancements.
• Manage the North America Customer Story program, including written and video stories.
• Promote the customer story program to internal teams and potential customers.
• Schedule and direct customer interviews.
• Manage follow-up reviews and obtain final approvals.
• Analyze content performance continuously and recommend improvements.
• Work with internal team members to identify content additions or improvements that can enhance campaign performance.
• Manage and prioritize work based on corporate and team objectives.
• Monitor and report on metrics such as customer story volume, engagement, and traffic.

Benefits

• Attractive compensation package with 401K match.
• Training Tuition Reimbursement Program.
• Flexible working schedule.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed