Content Marketing Manager

Fooda • Chicago, IL

1d • $90,000 - $110,000

About The Position

Fooda is hiring a Content Marketing Manager to lead its content program and, over time, the team that produces it. The role focuses on workplace food programs serving employers and buildings, with buyers including HR and people leaders, workplace experience and facilities teams, corporate real estate, office managers, procurement, and building owners.

The Content Marketing Manager reports directly to the VP of Marketing and partners with them on content strategy. The initial months focus on learning Fooda’s products, customers, and market; building relationships across Sales and the business; writing content; shaping strategy; and collaborating with internal writers and freelance contributors. The role will assume direct management of the content team—three internal writers and freelance writers—after an initial ramp-up period. The manager will own the editorial calendar and lead content that generates demand, equips Sales, and builds Fooda’s market authority.

Requirements

• At least 7 years of experience in B2B content marketing, including ownership of a content or editorial program.
• At least 2 years managing writers, including coaching and developing them.
• Experience managing freelancers and other external contributors.
• A track record of creating demand generation and sales enablement content that Sales uses.
• Excellent editorial judgment and high standards for written work.
• Strong interviewing, research, and storytelling skills.
• Ability to learn a new business quickly and understand what a B2B audience will find useful.
• Working knowledge of SEO and AEO.
• Comfort working with executives, Sales, customers, and subject-matter experts.
• Strong project management and organizational skills.
• Authorization to work in the United States on a full-time basis.

Nice To Haves

• Experience in food, hospitality, or workplace services.

Responsibilities

• Build working knowledge of Fooda’s products, customers, prospects, and competitors.
• Spend regular time with Sales, account management, operations, and leadership to understand buyers and their needs.
• Learn the problems faced by Fooda’s different audiences and the information they need to make decisions.
• Follow workplace, employee experience, and corporate food trends and identify relevant content opportunities.
• Find content ideas in sales calls, customer conversations, and internal discussions.
• Work with the VP of Marketing on content strategy and turn it into a clear plan.
• Own Fooda’s editorial calendar.
• Lead demand generation and sales enablement content, including guides, research, webinars, customer stories, product content, and materials used by Sales.
• Develop thought leadership that builds Fooda’s authority with buyers.
• Guide SEO and blog content based on search intent and how buyers find answers, including through AI search.
• Write important content pieces, especially during the first six months.
• Partner with the art director and design team to develop content.
• Turn ideas into clear concepts, briefs, and assignments.
• Maintain a high standard for published work, from the original idea through the final edit.
• Coach writers on writing, research, product knowledge, and editorial judgment.
• Give constructive feedback that helps writers improve without simply rewriting their work.
• Manage freelance writers, including briefs, quality, and deadlines.
• Help the team become more independent and better at turning direction into strong work.
• Take on direct management of internal writers and freelance contributors, with timing described as around 30–60 days in one section and around six months in another.
• Turn broad or incomplete direction into concrete plans, find needed people and information, bring recommendations, and own work from idea through publication.

Benefits

• Competitive market salary based on experience.
• Stock options.
• Comprehensive health, dental, and vision plans.
• 401k retirement plan with company match.
• Paid maternity and parental leave benefits.
• Flexible spending accounts.
• Company-issued laptop.
• Daily subsidized lunch program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed