Content Marketing Manager

Sortly

19h • $100,000 - $130,000 • Remote

About The Position

Sortly is seeking a hands-on, experienced Content Marketing Manager to join its Organic Marketing team. The role turns content strategy into high-quality programs across the blog, email, organic social, and other priority initiatives. Reporting to the Director of Organic Marketing, the manager will help lead Sortly’s content marketing and build visibility across traditional SEO, AI-driven search, and owned channels. The position owns day-to-day content planning and production and manages agency and freelance partners.

The manager will lead editorial planning and production, develop authoritative and differentiated content—including proprietary research and benchmark studies, data-rich editorial, competitive content, customer stories, and demand-generation assets—and transform proprietary data, customer stories, and product messaging into compelling editorial. The role also works closely with Demand Generation, Product Marketing, Data, and other teams on integrated campaigns, product initiatives, and cross-functional priorities.

Responsibilities span content marketing and SEO, ownership of the weekly Inventory Insider newsletter, and planning and execution across LinkedIn, Facebook, and Instagram. The role uses performance data to optimize content and channels and develops AI-assisted workflows that support efficient production without compromising quality or brand voice.

Requirements

• At least 5 years of content marketing experience, preferably serving B2B audiences.
• Exceptional writing and editing skills across blog and editorial, email, social, customer stories, and longer-form assets.
• Hands-on experience managing content programs across multiple channels, such as blog, email, and organic social.
• Strong understanding of SEO best practices and familiarity with emerging GEO and AI-search considerations.
• Experience using AI tools to improve content research, creation, optimization, or production workflows.
• Ability to synthesize complex information, data, and subject-matter expertise into clear, compelling content.
• Ability to manage multiple projects, stakeholders, external partners, and deadlines while maintaining high editorial standards.
• Experience using content performance data to identify opportunities and improve execution.
• Experience with B2B SaaS.

Nice To Haves

• Experience with Construction or Field Services audiences, or with inventory management and asset tracking topics.
• HubSpot experience.
• WordPress experience.

Responsibilities

• Execute Sortly’s organic search strategy by developing authoritative, well-optimized content for traditional and AI-driven search.
• Lead editorial planning and production for the blog and priority web content; manage the editorial calendar and work from brief through publication while maintaining quality, consistency, and publishing velocity.
• Draft and shape data-rich blog content, competitive content, customer stories, lead magnets, event content, and other demand-generation assets.
• Partner with the Data team to develop proprietary research and benchmark studies and turn findings into compelling content.
• Build and refine AI-assisted workflows for research, outlining, drafting, editing, and optimization.
• Manage day-to-day agency and freelance relationships, including assignments, editorial feedback, production timelines, and delivery.
• Monitor content and channel performance and recommend improvements based on results.
• Own the weekly Inventory Insider newsletter, including planning, writing, deployment, and optimization.
• Improve newsletter performance through audience segmentation, testing, and iteration based on engagement and conversion data.
• Collaborate with Demand Generation and Product Marketing on email content for broader campaigns and nurture programs.
• Lead planning, content creation, and day-to-day execution across LinkedIn, Facebook, and Instagram.
• Test organic social formats and approaches to improve engagement, reach, and brand visibility.
• Repurpose editorial, research, customer, and campaign content into platform-native social content.
• Coordinate with cross-functional teams on company announcements, product launches, and integrated marketing campaigns.

Benefits

• Competitive salary and benefits package.
• Annual off-site retreats.
• Home office stipend.
• 401k match.
• Yearly learning and development reimbursement.
• Opportunity to work with a passionate and dedicated team.
• A culture that fosters innovation, growth, and collaboration.
• Chance to make a significant impact on the future of inventory management.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed