Content Marketing Manager

Buildout

1d • $95,000 - $110,000 • Remote

About The Position

Buildout is seeking a Content Marketing Manager to transform complex ideas into engaging content across various formats. This role involves shaping content strategy, creating content for the entire CRE buyer journey, and utilizing AI as a tool to enhance productivity and creativity. The manager will collaborate with product marketing, demand generation, sales, and subject-matter experts to produce content that builds awareness, earns trust, and contributes to the sales pipeline. The ideal candidate will possess strong writing skills, creative instincts, and a willingness to experiment with new formats and AI tools.

Requirements

• 3+ years of experience in B2B content marketing, editorial, brand, or a related marketing role.
• Excellent writing and editing skills, with the ability to make complex subjects clear, interesting, and compelling.
• Experience creating content for a defined B2B audience or ICP.
• Comfortable interviewing customers, executives, and subject-matter experts.
• Working knowledge of SEO and modern content discovery.
• Hands-on experience using generative AI tools as part of a professional workflow.
• Comfortable creating basic visual assets and social creative independently.
• Strong organizational skills and the ability to manage multiple projects without losing the quality bar.
• Curious, collaborative, and comfortable working in a fast-moving environment.
• Able to balance strategy with execution.

Responsibilities

• Build and execute a content strategy aligned with company priorities, ICPs, product launches, and revenue goals.
• Identify high-value topics and perspectives, leveraging customer insights, product knowledge, market trends, and internal expertise.
• Manage the editorial roadmap across channels, audiences, and stages of the buyer journey.
• Write and edit content across various formats including thought leadership, articles, customer stories, email, social media, webinars, sales enablement materials, and website content.
• Determine the best format (written, visual, interactive, video, social) to bring ideas to life.
• Create lightweight visual assets using tools like Canva, Figma, Adobe, or AI-powered creative tools.
• Utilize AI throughout the content workflow for research, ideation, outlining, drafting, editing, repurposing, creative development, and distribution.
• Develop repeatable AI-assisted workflows to improve content velocity without sacrificing quality.
• Experiment with emerging AI tools and identify practical applications for the marketing team.
• Apply editorial and creative judgment to AI-generated content to ensure differentiation.
• Partner with SEO and growth teams to create content optimized for traditional search and AI-driven discovery.
• Use data (search, customer, competitive, performance) to identify content opportunities.
• Optimize and refresh existing content based on performance and changing search behavior.
• Think in terms of content ecosystems and topics rather than standalone assets.
• Partner with Demand Gen to convert high-performing content into campaigns and pipeline opportunities.
• Collaborate with Sales to create content that aids in starting conversations, educating prospects, and moving deals forward.
• Measure content performance across engagement, traffic, conversion, influenced pipeline, and other relevant metrics.
• Continuously test, learn, refresh, and improve the content portfolio.

Benefits

• 2 medical plans to choose from
• 100% coverage of employee dental and vision insurance premiums
• HSA seed
• Company-paid STD, LTD, life insurance, and telemedicine
• Wellness benefit of $400/year
• Flexible PTO
• 14 paid company holidays
• Paid parental leave
• Give back days
• 401(k) with 4% company match and immediate vesting
• Monthly remote work reimbursement ($600/year)
• Annual, in-person company kickoff
• Challenging problems to solve with a committed and supportive team
• Encouragement to bring your whole self to work

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed