Content Marketing Manager

International WELL Building Institute (IWBI) • New York, NY

2d • $90,000 - $112,000 • Hybrid

About The Position

The International WELL Building Institute (IWBI) is seeking a builder and storyteller to bring to life the people, projects, and ideas behind its mission to create healthier buildings and organizations. The Content Marketing Manager will develop content in formats such as video, podcasts, articles, and events, covering thought leadership, product education, and customer education. The role partners with experts across IWBI and works closely with sales and education teams so content supports pipeline growth and community building. IWBI describes itself as an AI-native organization and expects this role to develop ways to create content and enable colleagues to share their expertise. This is a hybrid role, with an expectation to work from the New York City office when needed. Finalists may be asked to complete a brief 2–3 hour assignment to assess practical skills and execution.

Requirements

• At least 4 years of experience in content marketing, content strategy, and video production.
• Strong video storyboarding, production, and editing skills.
• AI fluency, including experience working with Claude, Gemini, and/or other AI tools.
• An agile, self-driven, results-oriented approach to projects.
• Proven ability to manage competing priorities and timelines in a fast-paced, deadline-driven environment.
• A passion for creating and building.

Responsibilities

• Own full-funnel content strategy from top of funnel through conversion, translating business goals into a roadmap that grows the WELL community and fuels pipeline.
• Use emerging AI tools and workflows for content ideation, production, and distribution to scale output while maintaining brand voice.
• Lead ideation, scripting, filming, and editing of video content for social and other platforms.
• Create marquee content and derivative assets across guides, tutorials, articles, videos, webinars, case studies, and thought leadership.
• Identify and elevate customer stories and case studies, turning real-world outcomes into content that introduces people to the WELL movement.
• Partner with IWBI thought leaders to craft narratives advancing the mission to create healthier buildings and organizations and positioning IWBI as a global convener of healthy building experts.
• Work closely with sales and education teams to ensure content supports pipeline and community growth.

Benefits

• Medical, dental, and vision coverage.
• 401(k) retirement plan with employer match; 100% vested.
• Voluntary life insurance and AD&D coverage for employees and dependents.
• Short-term and long-term disability coverage.
• Health Spending Account (HSA).
• Flexible Spending Account (FSA).
• Commuter benefits.
• PTO/VTO days.
• Generous parental leave policy.
• Wellness stipend.
• Citibike and Class Pass subscription.
• Annual ergonomics evaluation.
• Employer-supported childcare.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed