Content Marketing Manager

PEX • New York, NY

2d • Remote

About The Position

PEX is hiring a Content Marketing Manager to join its Demand Gen team and build authentic connections with its target audience. The role develops content informed by industry trends and the evolving needs of finance leaders, creating relevant material across buyer journeys. The manager turns original research and customer stories into content designed to earn citations in press, search, and answer engines, while working with agencies and cross-functional partners to connect content to pipeline and business growth.

The role owns content planning and production, original research and webinar content, customer case studies and reviews, organic social, SEO and Answer Engine Optimization (AEO), and AI-supported content workflows. It also manages external agencies and freelance contributors and works with Demand Gen to coordinate campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• At least 4 years of content marketing experience in fintech, SaaS, or financial services.
• Portfolio of customer case studies written from customer interview and approval through publication.
• Experience running original research or survey programs from design through launch.
• Strong writing, editing, and storytelling skills, including reports, white papers, and webinar content.
• Experience with SEO, AEO, and content optimization.
• Working knowledge of campaign management and how content supports paid campaigns, email, and personalization.
• Experience managing agencies and freelancers.
• Experience with WordPress, HubSpot, Salesforce, Google Analytics, Power BI, and Profound, and with managing G2 and Capterra listings.
• Strong analytical skills and ability to connect content to pipeline and new customers.
• Ability to manage multiple projects and work across Demand Gen, Product Marketing, Sales, Customer Success, and PR.

Responsibilities

• Own the content calendar and sequence formats to guide buyers from awareness to decision.
• Co-own PEX's original research program, including three to four studies annually, some in partnership with research organizations and associations.
• Turn research studies into reports, webinar content, blog series, answer-first web pages, sales talk tracks, and press pitches.
• Partner with PR to pitch studies to relevant trade media and coordinate distribution with Demand Generation through email, social media, webinars, and syndication.
• Develop webinar content tied to studies and launches, coordinating promotion with Demand Gen.
• Write and edit blogs, guides, landing pages, email, and thought leadership content.
• Keep the resource library current in collaboration with Demand Gen and Product Marketing, and support events with show content.
• Own the case study program from customer identification and interviews through approvals and publication, working with Sales and Customer Success.
• Develop case studies for product launches, verticals, and use cases, with a focus on the corporate card.
• Repurpose case studies into press pitches, follow-up email, personalized web campaigns, sales assets, and social posts.
• Run PEX's G2 and Capterra review program with Customer Success.
• Own the organic social strategy and PEX company page.
• Own the SEO and AEO approach so PEX content can be found and cited in search and AI answers.
• Track AI Search visibility, citations, and AI referral traffic, and refine the approach as AI Search changes.
• Use AI tools such as Claude and Profound for research synthesis, outlines, drafting, editing, and repurposing research into multiple formats.
• Build repeatable AI workflows, including prompts, templates, and skills, to improve content production while preserving PEX's voice.
• Review AI-assisted content for accuracy, sourcing, and brand voice before publication.
• Use AI Search data from Profound to inform future content topics.
• Manage the content agency and freelance writers and designers against priorities, deadlines, and budget.
• Coordinate campaign plans with Demand Gen so content launches alongside paid, email, and personalization efforts.

Benefits

• 80% company-subsidized medical, dental, and vision coverage.
• Flexible PTO and a Federal Reserve Bank holiday schedule.
• 401(k) with 3% match.
• ClassPass credits and gym membership subsidies.
• Sponsored learning and development opportunities.
• Remote-first culture.
• Ego-free team that values transparency, collaboration, and constant improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level