Senior Content Marketing Manager

TimelyCare • Fort Worth, TX

12h • Remote

About The Position

TimelyCare is seeking a Senior Content Marketing Manager to define and evolve its brand presence through strategic storytelling, thought leadership, and measurable content marketing. Reporting to the VP of Brand Strategy, this role positions TimelyCare as a trusted voice in student wellbeing education and the future of care. The manager will build and scale an AI-enabled content operation, turning customer insights, research, executive perspectives, and industry trends into compelling narratives that strengthen brand awareness, trust, engagement, and business growth.

The role owns editorial strategy, develops recurring content franchises and original research, elevates executive thought leadership, and creates an effective content ecosystem across the customer journey. It works closely with Brand, Creative, Product Marketing, Communications, Demand Generation, Customer Success, Sales, and executive leadership. This is a remote position, with candidates considered across the country.

Requirements

• At least 5 years of experience in content marketing, editorial strategy, journalism, or thought leadership within B2B SaaS, healthcare, higher education, technology, or mission-driven organizations.
• Proven success developing editorial strategies that build brand authority and measurable business impact.
• Exceptional writing, editing, interviewing, and storytelling abilities across multiple formats.
• Experience turning customer research, executive insights, and complex subject matter into engaging content.
• Demonstrated experience building AI-enabled content workflows and using generative AI to improve content operations.
• Experience creating executive thought leadership programs and ghostwriting for senior leaders.
• Strong understanding of content distribution across LinkedIn, newsletters, PR, podcasts, social media, SEO, and owned channels.
• Experience developing original research, proprietary content, surveys, reports, or data-driven storytelling initiatives.
• Strong understanding of content performance measurement, attribution, audience engagement, and marketing analytics.
• Experience working cross-functionally with Brand, Creative, Communications, Product Marketing, Sales, and executive stakeholders.
• Strategic, curious, collaborative, and proactive approach, with strong interviewing skills and the ability to balance editorial judgment, creativity, and measurable business outcomes.

Nice To Haves

• Experience within healthcare, mental health, education, future of work, or technology industries is strongly preferred.
• Background in editorial organizations, journalism, or publications is a plus.

Responsibilities

• Own TimelyCare’s editorial vision and long-term content strategy, identifying strategic conversations across higher education, healthcare, mental health, AI, and the future of care.
• Develop editorial franchises, signature content series, and narrative themes that differentiate the brand.
• Turn customer insights, original research, and executive expertise into thought leadership; interview executives, customers, clinicians, and industry experts.
• Design, build, and improve the content operating system, including editorial planning, governance, AI-enabled workflows, production, content lifecycle management, and cross-functional collaboration.
• Use AI for research, drafting, editing, repurposing, and production; build prompt libraries, governance standards, editorial quality assurance, and human review processes; evaluate emerging AI tools and implement best practices.
• Transform strategic ideas into high-quality content across multiple formats and channels.
• Conduct customer interviews and uncover behavioral insights, trust drivers, and decision journeys; apply behavioral science and jobs-to-be-done research to messaging and content strategy.
• Translate complex healthcare and higher education topics into clear, human-centered stories for students, campus leaders, and executive decision-makers.
• Build integrated distribution strategies across owned, earned, social, executive, and partner channels; collaborate with PR and Social leads on LinkedIn, newsletters, podcasts, PR, and community partnerships.
• Repurpose content across formats and audiences to maximize reach.
• Identify proprietary research opportunities and work with internal and external partners on studies, benchmark reports, surveys, and data-driven insights.
• Create original research such as annual reports, student mental health indices, benchmark studies, surveys, and AI and well-being research; use it to support SEO, PR, thought leadership, sales enablement, and demand generation.
• Build executive thought leadership platforms and ghostwrite articles, opinion pieces, keynote presentations, executive communications, and social content.
• Develop a measurable content marketing system and track and optimize share of voice, brand search, influenced pipeline, executive engagement, assisted conversions, audience growth, returning readership, and content engagement.
• Conduct content audits and provide actionable performance insights to leadership.
• Establish scalable content processes and perform additional tasks and projects as needed to support team objectives and company goals.

Benefits

• Paid company holidays and no work on your birthday.
• Flexible PTO and Volunteer Time Off (VTO).
• Quarterly variable bonus eligibility; discretionary bonus in addition to base pay.
• Company-sponsored medical, dental, and vision insurance.
• Pet insurance.
• Company-paid group life insurance.
• Company-paid short-term disability.
• Concierge benefit support services.
• 401(k) with employer match.
• Free access to TimelyCare virtual medical and mental health support.
• Mission-driven purpose and a supportive team culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed