Senior Content Marketing Manager

Fleetio

2d • Remote

About The Position

Fleetio is seeking a strategic, creative, and highly skilled content marketer to turn complex ideas, industry trends, and original research into stories that educate audiences, influence buying decisions, and support business growth. The role focuses on content strategy, thought leadership, and demand generation, with an emphasis on developing narratives that build credibility, shape industry conversations, and create demand across buyer journey stages.

The Senior Content Marketing Manager will lead thought leadership content that establishes Fleetio as a trusted voice in fleet maintenance, fleet management, and transportation. The role partners closely with Product Marketing, Customer Marketing, Creative, Growth Marketing, and Revenue Marketing to develop high-impact content that strengthens the brand, supports integrated campaigns, and contributes to pipeline and revenue growth. The manager will oversee content from ideation and research through writing, review, publication, distribution, and performance optimization, using AI-powered tools and workflows while maintaining originality, accuracy, and editorial quality.

Fleetio describes itself as a modern software platform helping organizations worldwide manage fleet operations. The company is remote-working friendly and offers benefits including health, dental, and vision coverage; stock options; retirement matching; paid time off and holidays; parental leave; professional development and wellbeing funds; and other stipends and resources.

Requirements

• At least 7 years of experience developing and producing high-quality content in B2B SaaS, with a strong emphasis on thought leadership and content marketing.
• Exceptional writing, editing, and storytelling skills, with a portfolio demonstrating compelling long-form and short-form content.
• Proven experience developing original research, industry reports, executive thought leadership, and other high-impact content assets.
• Strong understanding of how content supports demand generation, SEO, brand awareness, and pipeline growth.
• Experience building editorial strategies and content calendars aligned with business priorities and integrated marketing campaigns.
• Ability to transform complex topics, data, and research into clear, engaging narratives for business audiences.
• Strong project management and organizational skills, including the ability to manage multiple initiatives and deadlines independently.
• Excellent written and verbal communication skills and ability to collaborate across Marketing, Sales, Product, and executive stakeholders.
• Self-motivation, intellectual curiosity, and ability to own content initiatives from concept through execution.
• Experience using AI tools and modern content workflows to improve productivity while maintaining high editorial standards.

Responsibilities

• Develop and execute a thought leadership content strategy positioning Fleetio as an authority in fleet maintenance, fleet management, and the transportation industry.
• Create content such as industry reports, original research, white papers, articles, webinars, executive thought leadership, and conference presentations.
• Translate industry trends, customer insights, proprietary data, and subject matter expertise into differentiated perspectives and narratives.
• Identify emerging industry conversations and develop timely, relevant content.
• Own and manage a strategic editorial calendar aligned with business priorities, audience interests, product initiatives, and integrated marketing campaigns.
• Develop cornerstone content assets and strategies to extend their impact across blogs, social media, webinars, email, paid advertising, and other channels.
• Partner with Growth Marketing to support SEO, AI-driven search discovery (AEO), and organic audience growth.
• Collaborate with Product Marketing, Customer Marketing, and Creative to ensure content is accurate, differentiated, engaging, and aligned with broader messaging.
• Balance long-term editorial initiatives with timely industry trends and business opportunities.
• Partner with Revenue Marketing to create content that attracts, engages, and converts prospective customers across SMB, mid-market, and enterprise segments.
• Create content for integrated campaigns, lead generation, account-based marketing, and sales enablement.
• Develop distribution and amplification strategies to maximize content reach, engagement, and business impact.
• Measure and optimize content performance across engagement, organic visibility, lead generation, pipeline influence, and revenue contribution.
• Manage content development from ideation and research through writing, editing, stakeholder reviews, and publication.
• Establish efficient editorial workflows that maintain quality and enable consistent, timely production.
• Use AI-powered tools and workflows to accelerate research, ideation, repurposing, and production without compromising originality, accuracy, or editorial quality.
• Build relationships with internal subject matter experts and business leaders to uncover insights and turn their expertise into compelling content.

Benefits

• Multiple health and dental coverage options, with 100% coverage for employees and 50% for family.
• Vision insurance.
• Incentive stock options.
• 401(k) match of 4%.
• Four weeks of PTO, increasing at year two.
• 12 company holidays and 2 floating holidays.
• Paid parental leave: 16 weeks for birthing parents and 4 weeks for non-birthing parents.
• FSA and HSA options.
• Short- and long-term disability; short-term disability is 100% paid.
• Community service funds.
• Professional development funds.
• Wellbeing fund of $150 quarterly.
• Business expense stipend of $125 quarterly.
• Mac laptop and new-hire equipment stipend.
• Fully stocked kitchen with drinks and snacks at the Birmingham office.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed